Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Sinergi International Journal of Communication Sciences QOSIM: Jurnal Pendidikan, Sosial & Humaniora Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Suparman
IPB University
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Framing Isu Viral dan Strategi Konten Edukasi Instagram @purela.id dalam Meningkatkan Brand Awareness Raka Nugraha Putra; Suparman
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i3.7938

Abstract

Pesatnya pertumbuhan industri kosmetik Indonesia dan dominasi Instagram sebagai platform pemasaran berbasis visual mendorong perlunya strategi konten digital yang terdiferensiasi dan berbasis nilai bagi brand-brand lokal yang sedang berkembang. Penelitian ini menganalisis strategi pembuatan konten edukasi pada akun Instagram Purela dalam membangun brand awareness dan mengidentifikasi kendala yang dihadapi dalam pelaksanaannya. Pendekatan kualitatif diterapkan melalui penelitian selama lima bulan di PT Purela Sinari Abadi, Depok, Jawa Barat, pada Januari hingga Mei 2026, dengan data yang dikumpulkan melalui partisipasi aktif, observasi langsung, wawancara mendalam, dan studi literatur. Produksi konten Purela dikelola menggunakan kerangka POAC yang mencakup perencanaan, pengorganisasian, pelaksanaan, dan pengawasan, didukung model framing Entman yang menjembatani isu-isu viral ke narasi edukasi seputar parenting dan kesehatan kulit anak, dengan nilai-nilai keislaman yang diintegrasikan sebagai pembeda utama brand. Produksi dikonsentrasikan dalam satu hingga dua sesi per minggu, sementara pasca-produksi menerapkan variasi visual setiap tiga hingga lima detik dan konten diunggah pada waktu siang hari yang terbukti lebih efektif dibandingkan waktu malam hari yang direkomendasikan platform. Kendala utama meliputi pendeknya attention span audiens, kompleksitas koordinasi antardivisi, dan kebutuhan penyesuaian jadwal unggah berbasis data yang berbeda dari rekomendasi umum platform. Penerapan terpadu kerangka POAC dan strategi framing secara kolektif memperkuat brand awareness dan kepercayaan konsumen Purela, menawarkan model yang dapat direplikasi untuk pemasaran konten edukasi di sektor perawatan bayi dan anak
Efektivitas Pesan Visual Stiker Kursi Prioritas terhadap Kepatuhan Generasi Z Pengguna KRL Commuter Line Jabodetabek Maesy Tiara Putri; Suparman; Harvia Atika Zahira
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 3 (2026): EduTIK : Juni 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67142/edutik.v6i3.419

Abstract

ABSTRAK KRL Commuter Line Jabodetabek merupakan moda transportasi publik dengan volume penumpang hingga 981.000 orang per hari, menjadikannya ruang sosial yang kompleks bagi interaksi antar-penumpang. Fenomena pelanggaran etika kursi prioritas, khususnya oleh kelompok Generasi Z, masih kerap dijumpai meskipun stiker kursi prioritas telah dipasang di seluruh gerbong oleh PT Kereta Commuter Indonesia. Penelitian ini bertujuan untuk: (1) menganalisis efektivitas elemen visual stiker berdasarkan dimensi semiotika Ikon, Indeks, dan Simbol menurut persepsi Generasi Z; (2) mendeskripsikan tingkat kepatuhan Generasi Z dalam memberikan kursi kepada penumpang prioritas; serta (3) menguji pengaruh efektivitas pesan visual terhadap kepatuhan Generasi Z. Penelitian menggunakan pendekatan kuantitatif eksplanatif dengan survei kuesioner Skala Likert 1–5 terhadap 106 responden Generasi Z (usia 17–25 tahun) pengguna aktif KRL Jabodetabek, dipilih melalui teknik purposive sampling. Data dianalisis menggunakan regresi linier sederhana dengan SPSS. Hasil menunjukkan efektivitas pesan visual berkategori Tinggi (mean = 4,162), dengan Dimensi Indeks sebagai komponen terkuat (mean = 4,25). Kepatuhan Generasi Z berkategori Sangat Tinggi (mean = 4,363). Uji regresi membuktikan pengaruh positif dan signifikan efektivitas pesan visual terhadap kepatuhan (t = 15,019; Sig. = 0,000; R² = 0,684). Desain komunikasi visual stiker kursi prioritas yang integratif terbukti mampu mendorong kepatuhan nyata Generasi Z dalam mematuhi etika bertransportasi publik. ABSTRACT The Jabodetabek KRL Commuter Line is a public transportation mode with up to 981,000 passengers per day, making it a complex social space for inter-passenger interaction. Violations of priority seat etiquette, particularly by Generation Z, are still frequently observed despite the placement of priority seat stickers throughout train carriages by PT Kereta Commuter Indonesia. This study aims to: (1) analyze the effectiveness of priority seat sticker visual elements based on semiotic dimensions of Icon, Index, and Symbol according to Generation Z's perception; (2) describe Generation Z's compliance level in offering seats to priority passengers; and (3) examine the influence of visual message effectiveness on Generation Z's compliance. A quantitative explanatory approach was employed using a Likert Scale 1–5 questionnaire survey with 106 Generation Z respondents (aged 17–25 years) as active KRL Jabodetabek users, selected through purposive sampling. Data were analyzed using simple linear regression with SPSS. Results show visual message effectiveness is in the High category (mean = 4.162), with the Index Dimension as the strongest component (mean = 4.25). Generation Z compliance is in the Very High category (mean = 4.363). Regression analysis proves a positive and significant influence of visual message effectiveness on compliance (t = 15.019; Sig. = 0.000; R² = 0.684). An integrative visual communication design of priority seat stickers is proven effective in driving real compliance among Generation Z in adhering to public transportation etiquette.
Management of the Cekrekening.id Website as a Supporting Mechanism for Online Transaction Security for the Public Elizabeth Tawlyn Bogar; Suparman
Sinergi International Journal of Communication Sciences Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i4.928

Abstract

This study examines the operational management of digital fraud report classification on CekRekening.id, a national verification platform administered by the Ministry of Communication and Informatics of Indonesia to enhance online transaction security. The research addresses a clear gap in existing literature, as no prior study has provided an insider, process-level description of how fraud reports are screened, verified, and coordinated with banks through direct participant observation within a government digital service. The objective of this study is to explain the end-to-end workflow of fraud report management and identify key challenges that influence system effectiveness and public adoption. The research employed a qualitative participant-observation method during a three-month internship, supported by informal interviews and documentation review conducted within the institutional verification team. Data were grouped into thematic categories to capture procedures, operational constraints, and user behavior patterns that shaped daily verification work. The findings demonstrate that the platform follows a multi-stage workflow comprising submission, initial screening, verification, bank coordination, and publication, while also revealing critical constraints such as low digital literacy, interface ambiguity, limited staffing, and system performance inconsistencies. These findings highlight gaps between the platform’s technical design and real-world operational demands. The study recommends strengthening digital literacy initiatives, enhancing interface clarity, improving system reliability, and expanding inter-institutional collaboration. Overall, this research contributes a unique operational perspective that can guide future improvements in national digital transaction security.
BBPPMP Public Relations Strategy in Enhancing Institutional Image Through the Development Program of Sukaresmi Village Jamil Ridho; Suparman
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.938

Abstract

This study examines the Public Relations strategy of the Center for Agricultural Modernization Development and Application (BBPPMP) in strengthening institutional image through the development program in Sukaresmi Village. The research is grounded in the Strategic Digital Public Relations (SDPR) theory, which emphasizes technology-based communication, data-driven decision-making, and two-way digital engagement. Using a qualitative descriptive method, data were collected through observation, interviews, participation, and literature review to explore the communication processes implemented throughout the program. The findings show that BBPPMP successfully applied the three pillars of SDPR by integrating digital media for program dissemination, utilizing field data to design communication strategies, and fostering dialogic engagement with village stakeholders and local MSME actors. These efforts contributed to improving community understanding, participation, and perception of the institution. However, challenges emerged, including low digital literacy, limited technological infrastructure, and varying levels of community readiness in adopting digital-based communication. Despite these obstacles, the overall implementation of the PR strategy proved effective in supporting institutional image-building and strengthening collaborative relationships with the community.
Co-Authors Elizabeth Tawlyn Bogar Harvia Atika Zahira Jamil Ridho Maesy Tiara Putri Raka Nugraha Putra