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All Journal Al-Kharaj: Journal of Islamic Economic and Business Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
M. Ridwan Basalamah
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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DRIVING IMPULSE BUYING ON TIKTOK SHOP AN S-O-R PERSPECTIVE ON THE ROLE POSITIVE EMOTIONS AS AN MEDIATOR Ade Kafa Bih; M. Ridwan Basalamah; Mohamad Bastomi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20985858

Abstract

This study aims to analyze the effect of Shopping Lifestyle, Flash Sale, and Live Streaming on Impulse Buying with Positive Emotions as a mediating variable among TikTok Shop users in Malang City. Using a quantitative approach, data were collected through online questionnaires from 192 respondents selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software. The results of the study show that Shopping Lifestyle and Flash Sale significantly affect Positive Emotions and Impulse Buying. However, Live Streaming was found to have no significant effect on Positive Emotions, although it has a strong direct effect on Impulse Buying. Mediation analysis revealed that Positive Emotions significantly mediate the influence of Shopping Lifestyle and Flash Sale on impulse buying, but do not mediate the effect of Live Streaming. These findings confirm the Stimulus-Organism-Response (S-O-R) theoretical model, in which lifestyle and price promotion stimuli are more effective at eliciting consumers' emotional aspects compared to live broadcast features that tend to be informative. Sellers are advised to package live streaming content in a more entertaining format to appeal to the viewers' emotional side.
The Influence of Digital Mediation of Financial Literacy on Fashion Trend Social Circulation and Lifestyle Behavior of Millennials in Sorong Regency Aryfudin; Nurhidayah; M. Ridwan Basalamah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8652

Abstract

This study aims to determine the influence of Fashion Trend Association on the Lifestyle Behavior of the Millennial Generation through Digital Financial Literacy as a mediating variable in the Millennial Generation in Sorong Regency. This study was conducted on 65 Millennial Generations. using nonprobability sampling techniques, namely not providing equal opportunities or chances for each element. Data analysis techniques using Smart PLS (Partial Least Square) Software. The results of the quantitative analysis in this study indicate that the Millennial Generation of Sorong Regency perceives all research, namely Fashion Trend Association, Digital Financial Literacy and Millennial Generation Lifestyle Behavior. The results of the study show that Fashion Trend Socialization has a Positive and Significant Influence on the Lifestyle Behavior of the Millennial Generation in Sorong Regency. Fashion Trend Socialization has a Positive and Significant Influence on the Digital Financial Literacy of the Millennial Generation and Fashion Trend Socialization has a Positive and Significant Influence on the Lifestyle Behavior of the Millennial Generation through Digital Financial Literacy for the millennial generation of Sorong Regency society. Digital Financial Literacy does not affect the lifestyle behavior of the Millennial Generation of Sorong Regency society
Co-Authors Ade Kafa Bih Aryfudin Bastomi, Mohamad Nurhidayah