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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) E-JRM
Ade Kafa Bih
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Gaya Hidup Berbelanja, Electronic Word of Mouth dan Flash Sale Terhadap Pembelian Impulsif Pada Social Commerce Tiktok Shop (Studi Kasus Pada Mahasiswa Pengguna Tiktok Shop di Kota Malang) Ade Kafa Bih; Agus Widarko; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.76 KB)

Abstract

Abstract Impulsive Buying is a consumer buying behavior that does not plan to purchase a product in advance. The purpose of this study is to determine the influence of shopping lifestyle, electronic word of mouth, and flash sale on impulsive purchases on tiktok shop social commerce. This research was conducted on students who use Tiktok Shop in Malang City, using a quantitative approach. The sampling technique uses a non-probability sampling method with purposive sampling technique. Determination of the number of samples using the lemeshow formula which amounted to 96 respondents. The data analysis methods used are instrument tests, normality tests, classical assumption tests, multiple linear regression analysis, and hypothesis tests. The results showed that simultaneously the lifestyle of shopping, electronic word of mouth, and flash sale had a significant effect on impulsive purchases on tiktok shop social commerce. The lifestyle of shopping and flash sales partially has a significant effect on impulsive purchases on social commerce Tiktok Shop, while electronic word of mouth does not have a significant effect on impulsive purchases on social commerce Tiktok Shop. The influence of shopping lifestyle, electronic word of mouth, and flash sale on impulsive purchases shows a coefficient of determination of 36.6%. Keywords: Shopping Lifestyle, Electronic Word of Mouth, Flash Sale, And Impulsive Buying. 
DRIVING IMPULSE BUYING ON TIKTOK SHOP AN S-O-R PERSPECTIVE ON THE ROLE POSITIVE EMOTIONS AS AN MEDIATOR Ade Kafa Bih; M. Ridwan Basalamah; Mohamad Bastomi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20985858

Abstract

This study aims to analyze the effect of Shopping Lifestyle, Flash Sale, and Live Streaming on Impulse Buying with Positive Emotions as a mediating variable among TikTok Shop users in Malang City. Using a quantitative approach, data were collected through online questionnaires from 192 respondents selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software. The results of the study show that Shopping Lifestyle and Flash Sale significantly affect Positive Emotions and Impulse Buying. However, Live Streaming was found to have no significant effect on Positive Emotions, although it has a strong direct effect on Impulse Buying. Mediation analysis revealed that Positive Emotions significantly mediate the influence of Shopping Lifestyle and Flash Sale on impulse buying, but do not mediate the effect of Live Streaming. These findings confirm the Stimulus-Organism-Response (S-O-R) theoretical model, in which lifestyle and price promotion stimuli are more effective at eliciting consumers' emotional aspects compared to live broadcast features that tend to be informative. Sellers are advised to package live streaming content in a more entertaining format to appeal to the viewers' emotional side.
Co-Authors Bastomi, Mohamad Khalikussabir, Khalikussabir M. Ridwan Basalamah Widarko, Agus