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All Journal Mount Hope Global Economic Journal Jurnal Pengabdian Masyarakat
FIRMANSYAH
STMIK Dharmapala Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Physics

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Increasing Digital-Based Marketing in Nia Pekanbaru's Clothing Tailoring Micro Business FIRMANSYAH; Irsyadi Zain
Jurnal Pengabdian Masyarakat (Bisma) Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat (Bisma)
Publisher : Universitas Darunnajah, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61159/bisma.v1i1.76

Abstract

The development of information and communication technology is currently very rapid, almost every field of human life is dealing with information and communication technology, such as the social, political, cultural and economic fields; including in buying and selling transactions of society to be faster, easier and safer. People who want to buy their necessities of life only trade on digital or application-based. Based on the activities that have been carried out, namely training through digital marketing workshops for business actors, it can be concluded that this community service activity has been successfully carried out in a useful manner and in line with the goals of community service. This success is evidenced by the enthusiasm of business actors through an interesting question and answer process
INFLUENCE MIX MARKETING 4P (PRODUCT, PRICE, PLACE, PROMOTION) ON CONSUMER DECISIONS TO CHOOSE COFFEE MEMORY Wilbert Alexander; Chinxie Giovanni Cadet; Rosinta Romauli Situmeang; Firmansyah
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.743

Abstract

Kopi Kenangan, although known for its contemporary milk coffee menu and more affordable prices compared to international outlets, faces several challenges in Medan. Local consumer preferences that tend to prefer classic coffee flavors such as tubruk coffee or espresso have not been fully accommodated. In addition, the price of the product is still considered relatively expensive by the middle segment when compared to traditional coffee shops. The location of the outlet is less strategic and the promotion is less effective also become obstacles in attracting consumer interest and loyalty in this competitive market. The population used in this study were all consumers who made purchases at the company where the number is not known for sure. Due to the unknown population, the sampling technique used was the Lemeshow formula with an error rate of 10% where 96 research samples were obtained. The results of the study showed that the Product influences Consumer Decisions to Choose Kopi Kenangan. Price influences Consumer Decisions to Choose Kopi Kenangan. Location influences Consumer Decisions to Choose Kopi Kenangan. Promotion influences Consumer Decisions to Choose Kopi Kenangan. Product, Price, Location and Promotion influence Consumer Decisions to Choose Kopi Kenangan
Co-Authors Chinxie Giovanni Cadet Irsyadi Zain Rosinta Romauli Situmeang Wilbert Alexander