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All Journal Jurnal Mantik Mount Hope Global Economic Journal
Rosinta Romauli Situmeang
Prima Indonesia University
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The Influence of Price, Product Quality and Service Quality on Consumer Satisfaction in Pt. Mestika Power Erika Pantun; Rosinta Romauli Situmeang; Tiffany Yunawan
Jurnal Mantik Vol. 5 No. 3 (2021): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

Research done in PT. Mestika Sakti Purpose of the Research is to test and analyze the influence of Price, Product Quality and Service Quality on customer Satisfaction at PT. Mustika Sakti. The research method uses quantitative. The population in this study amounted to 168 of the consumer and the research sample amounted to 118 of the consumer. The sampling technique used is random sampling sampling. The test results show that the partial partial Product Quality has positive and significant effect on customer satisfaction at PT. Mestika Sakti and simultaneous Price, Product Quality, and Service Quality has positive and significant effect on customer Satisfaction at PT. Mustika Sakti
INFLUENCE MIX MARKETING 4P (PRODUCT, PRICE, PLACE, PROMOTION) ON CONSUMER DECISIONS TO CHOOSE COFFEE MEMORY Wilbert Alexander; Chinxie Giovanni Cadet; Rosinta Romauli Situmeang; Firmansyah
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.743

Abstract

Kopi Kenangan, although known for its contemporary milk coffee menu and more affordable prices compared to international outlets, faces several challenges in Medan. Local consumer preferences that tend to prefer classic coffee flavors such as tubruk coffee or espresso have not been fully accommodated. In addition, the price of the product is still considered relatively expensive by the middle segment when compared to traditional coffee shops. The location of the outlet is less strategic and the promotion is less effective also become obstacles in attracting consumer interest and loyalty in this competitive market. The population used in this study were all consumers who made purchases at the company where the number is not known for sure. Due to the unknown population, the sampling technique used was the Lemeshow formula with an error rate of 10% where 96 research samples were obtained. The results of the study showed that the Product influences Consumer Decisions to Choose Kopi Kenangan. Price influences Consumer Decisions to Choose Kopi Kenangan. Location influences Consumer Decisions to Choose Kopi Kenangan. Promotion influences Consumer Decisions to Choose Kopi Kenangan. Product, Price, Location and Promotion influence Consumer Decisions to Choose Kopi Kenangan
Co-Authors Chinxie Giovanni Cadet Erika Pantun FIRMANSYAH Tiffany Yunawan Wilbert Alexander