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All Journal Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jotika Journal in Management and Entrepreneurship
Irsyadi Zain
STIE Persada Bunda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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KUALITAS PELAYANAN DAN STRATEGI MARKETING TERHADAP KEPUASAN PELANGGAN RUMAH JAHIT NIA PEKANBARU PADA MASA COVID - 19 Irsyadi Zain
Jotika Journal In Management and Entrepreneurship Vol. 1 No. 1 (2021): Agustus
Publisher : Jotika English and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.908 KB) | DOI: 10.56445/jme.v1i1.4

Abstract

Tujuan penelitian antara lain untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan Rumah Jahit Nia Pekanbaru pada masa Covid-19, untuk mengetahui pengaruh strategi marketing terhadap kepuasan pelanggan Rumah Jahit Nia Pekanbaru pada masa Covid-19, dan kualitas pelayanan dan strategi marketing berpengaruh terhadap kepuasan pelanggan Rumah Jahit Nia Pekanbaru pada masa Covid-19. Hasil penelitian adalah kualitas pelayanan berpengaruh positif signifikan terhadap kepuasan pelanggan Rumah Jahit Nia Pekanbaru Pada Masa Covid -19.Strategi marketing berpengaruh negatif dan siginifikan terhadap kepuasan pelanggan Rumah Jahit Nia Pekanbaru Pada Masa Covid -19.Kualitas pelayanan dan strategi marketing berpengaruh signifikan terhadap kepuasan pelanggan Rumah Jahit Nia Pekanbaru Pada Masa Covid -19. Hasil dari koefisien determinasi didapatkan sebesar 38,7% berarti bahwa kualitas pelayanan dan strategi marketing terhadap kepuasan pelanggan Rumah Jahit Nia Pekanbaru Pada Masa Covid – 19 sebesar 38,7% sedangkan sisanya dipengaruhi oleh varibel lain yang tidak diteliti pada penelitian ini
The Influence of Brand Trust and Price Perception on Purchase Decisions at Rotte Bakery Pasir Putih Branch Asep Duduh Abdurahman; Muhammad Hidayat; Nefrida; Irsyadi Zain; Mulyani Rody Muin
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i4.7371

Abstract

This research aims to determine the influence of brand trust and price perception on purchasing decisions at the Rotte Bakery Pasir Putih branch. This research is quantitative research with brand trust and price perception variables on purchasing decisions. This research uses data collection techniques by distributing questionnaires. The total sample for this research was 97 respondents taken using the lameshow technique. The data analysis techniques used are descriptive statistical analysis techniques and inferential statistics. The research results show that brand trust partially influences purchasing decisions and price perception partially influences purchasing decisions. Meanwhile, brand trust and price perception have a simultaneous influence on purchasing decisions. Then it was also discovered that the contribution to the presentation of influence provided by brand trust and price perception was 73.8% and the remaining 26.2% came from other variables not included in this research. It can be concluded that brand trust and price perception influence purchasing decisions at Rotte Bakery Pasir Putih Branch.
Co-Authors Asep Duduh Abdurahman Muhammad Hidayat Mulyani Rody Muin Nefrida