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All Journal Jurnal Pariwisata Nusantara Eduvest - Journal of Universal Studies
I Gusti Ayu Ratih Asmarani
Politeknik Pariwisata Bali
Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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How Whatsapp Business E-Service Quality and Brand Reputation Influence Purchase Intentions? Empirical Finding Events Demand in Bali I Gede Sumadi; Ni Kadek Swandewi; I Gusti Ayu Ratih Asmarani; I Nengah Wirata; Luh Putu Citrawati
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51443

Abstract

The rapid adoption of digital communication tools, particularly WhatsApp Business, has transformed the event services industry by enhancing e-service quality and customer engagement. Despite its growing popularity, research on how WhatsApp Business influences e-service quality and purchase intention remains limited. This study examines the impact of e-service quality and brand reputation on purchase intentions for event services in Bali, addressing a critical gap in the literature. Using Structural Equation Modelling (SEM) with PLS algorithm and bootstrapping techniques, data were collected from 100 respondents who had previously purchased event services. The findings reveal a strong, statistically significant relationship between e-service quality and purchase intention (original sample value = 0.751, p-value = 0.000), highlighting the importance of responsiveness, efficiency, and personalization. However, brand reputation’s mediating role was weak (original sample value = 0.195, p-value = 0.030), suggesting it does not significantly alter the direct influence of e-service quality. These results underscore the primacy of e-service quality in driving purchase decisions, offering practical insights for event organizers to optimize WhatsApp Business for customer satisfaction and loyalty. The study contributes to the broader understanding of digital service quality in the event industry and provides actionable strategies for leveraging technology to enhance consumer experiences.
Sport Tourism and the Economic Multiplier Effect: A Critical Review of Marathon Events and the Structural Challenges of Large-Scale Sport Event Management in Indonesia Ni Kadek Swandewi; I Gusti Ayu Ratih Asmarani; Luh Putu Citrawati
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14616

Abstract

Purpose: This study aims to critically examine how marathon events generate economic multiplier effects, identify the structural factors that limit these mechanisms in Indonesia, and propose strategic directions to strengthen marathon-based sport tourism. Method: This research employs a critical literature review using peer-reviewed sources from Scopus, Web of Science, Google Scholar, and ResearchGate. The review synthesizes 29 key references on sport tourism, economic impact, sustainability, governance, and destination branding. Thematic synthesis is used to analyse how multiplier effects operate and why they often underperform in the Indonesian context. Result: The findings reveal three major themes. First, marathon events theoretically generate economic benefits through direct spending, supply-chain activation, induced income circulation, and long-term destination branding. Second, these mechanisms are constrained in Indonesia by leakage to non-local firms, weak MSME integration, short visitor stays, displacement effects, governance fragmentation, and limited community acceptance. Third, the study highlights strategic pathways including evidence-based evaluation, stronger local procurement, improved multi-stakeholder governance, enhanced participant experience, and community-driven branding to maximize economic outcomes. Contribution: This study advances knowledge by integrating economic, governance, sustainability, and branding perspectives to explain why Indonesian marathon events yield modest multiplier effects. The review provides policymakers and event organizers with practical frameworks to improve event planning, strengthen local economic linkages, and support sustainable tourism development. It fills a gap in the literature by offering a structured, context-specific analysis of marathon events in an emerging tourism economy.  
Co-Authors Citrawati, Luh Putu Ni Kadek Swandewi Sumadi, I Gede Wirata, I Nengah