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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Studi Ilmu Manajemen dan Organisasi Jurnal Pariwisata Nusantara Eduvest - Journal of Universal Studies
Ni Kadek Swandewi
Politeknik Pariwisata Bali
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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Community Perspectives on the Environmental, Social, and Economic Impacts of the Tomohon International Flower Festival Ni Kadek Swandewi; Clearesta Adinda; Ingryt Grity Adipati; I Gusti Agung Febrianto
Studi Ilmu Manajemen dan Organisasi Vol 5 No 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3433

Abstract

Purpose: The purpose of this research is to evaluate the perceptions of the local community regarding the economic, socio-cultural, and environmental impacts of the Tomohon International Flower Festival (TIFF). Specifically, the study aims to understand how the residents of Tomohon view the festival's contributions to their economic well-being, social cohesion, cultural preservation, and environmental sustainability.Methodology: This research used an exploratory approach to analyse residents' perceptions of the economic, socio-cultural, and environmental impacts of festival activities in Tomohon. Results: The research shows that the Tomohon International Flower Festival (TIFF) is positively viewed by the local community, boosting income, job creation, and regional revenue. It enhances social interactions, cultural pride, and supports education. However, concerns about waste and its impact on the city's aesthetics highlight environmental sustainability issues.Conclusions: TIFF positively impacts the economy, society, and environment but raises concerns about waste management, highlighting the need for better sustainability practices.Limitations: The data reflects respondents' views at a specific point in time and may be influenced by personal experiences, biases, or limited knowledge of economic, socio-cultural, and environmental factors. Additionally, the sample size, though sufficient for exploratory analysis, may not fully represent the Tomohon population, limiting the generalizability of the findings.Contribution: This article enhances understanding of the socio-economic and environmental impacts of large cultural events like the Tomohon International Flower Festival (TIFF) from the local community's perspective. It also offers guidance for organizers and policymakers in optimizing festival benefits while addressing community concerns for more sustainable and inclusive planning.
How Whatsapp Business E-Service Quality and Brand Reputation Influence Purchase Intentions? Empirical Finding Events Demand in Bali I Gede Sumadi; Ni Kadek Swandewi; I Gusti Ayu Ratih Asmarani; I Nengah Wirata; Luh Putu Citrawati
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51443

Abstract

The rapid adoption of digital communication tools, particularly WhatsApp Business, has transformed the event services industry by enhancing e-service quality and customer engagement. Despite its growing popularity, research on how WhatsApp Business influences e-service quality and purchase intention remains limited. This study examines the impact of e-service quality and brand reputation on purchase intentions for event services in Bali, addressing a critical gap in the literature. Using Structural Equation Modelling (SEM) with PLS algorithm and bootstrapping techniques, data were collected from 100 respondents who had previously purchased event services. The findings reveal a strong, statistically significant relationship between e-service quality and purchase intention (original sample value = 0.751, p-value = 0.000), highlighting the importance of responsiveness, efficiency, and personalization. However, brand reputation’s mediating role was weak (original sample value = 0.195, p-value = 0.030), suggesting it does not significantly alter the direct influence of e-service quality. These results underscore the primacy of e-service quality in driving purchase decisions, offering practical insights for event organizers to optimize WhatsApp Business for customer satisfaction and loyalty. The study contributes to the broader understanding of digital service quality in the event industry and provides actionable strategies for leveraging technology to enhance consumer experiences.
Developing Nusa Lembongan As A Destination For 5A-Based Tourism Events I Gede Sumadi; Ni Kadek Swandewi; Ni Wayan Purnami Rusadi
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.317

Abstract

Event-based tourism has become a key strategy in destination development. Nusa Lembongan, with its unique natural beauty, has significant potential for development as a tourism event destination. This analysis aims to assess the potential and challenges of this development using the 5A model framework (attraction, accessibility, amenities, activities, and ancillary services). The research uses observation, interviews, documentation, literature review, and data analysis. The findings of this research analysis shows that Nusa Lembongan excels in Attractions and Activities, with its underwater beauty, beaches, and mangrove forests ideal for ecotourism and water sports-based events. However, the island still faces significant challenges in the pillars of accessibility (limited sea transportation and road infrastructure), Amenities (lack of large-capacity MICE venues), and supporting services (limited medical facilities and waste management systems). Overall, Nusa Lembongan has strong potential to become a thematic event destination, but its development requires strategic improvements in infrastructure and supporting services. It is recommended to invest in the development of specific event facilities, improve sustainable environmental management, and promote events that are in harmony with the island's natural character, such as eco-tourism and wellness retreats.
Sport Tourism and the Economic Multiplier Effect: A Critical Review of Marathon Events and the Structural Challenges of Large-Scale Sport Event Management in Indonesia Ni Kadek Swandewi; I Gusti Ayu Ratih Asmarani; Luh Putu Citrawati
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14616

Abstract

Purpose: This study aims to critically examine how marathon events generate economic multiplier effects, identify the structural factors that limit these mechanisms in Indonesia, and propose strategic directions to strengthen marathon-based sport tourism. Method: This research employs a critical literature review using peer-reviewed sources from Scopus, Web of Science, Google Scholar, and ResearchGate. The review synthesizes 29 key references on sport tourism, economic impact, sustainability, governance, and destination branding. Thematic synthesis is used to analyse how multiplier effects operate and why they often underperform in the Indonesian context. Result: The findings reveal three major themes. First, marathon events theoretically generate economic benefits through direct spending, supply-chain activation, induced income circulation, and long-term destination branding. Second, these mechanisms are constrained in Indonesia by leakage to non-local firms, weak MSME integration, short visitor stays, displacement effects, governance fragmentation, and limited community acceptance. Third, the study highlights strategic pathways including evidence-based evaluation, stronger local procurement, improved multi-stakeholder governance, enhanced participant experience, and community-driven branding to maximize economic outcomes. Contribution: This study advances knowledge by integrating economic, governance, sustainability, and branding perspectives to explain why Indonesian marathon events yield modest multiplier effects. The review provides policymakers and event organizers with practical frameworks to improve event planning, strengthen local economic linkages, and support sustainable tourism development. It fills a gap in the literature by offering a structured, context-specific analysis of marathon events in an emerging tourism economy.  
Co-Authors Citrawati, Luh Putu Clearesta Adinda Febrianto, I Gusti Agung I Gusti Ayu Ratih Asmarani Ingryt Grity Adipati Ni Wayan Purnami Rusadi Sumadi, I Gede Wirata, I Nengah