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All Journal International Journal of Information System and Innovation Management
Minsel R. Munni
Universitas Katolik Widya Mandira Kupang
Decision Sciences, Operations Research & Management

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The Role of Creativity and Innovation in The Success of Small Businesses in East Nusa Tenggara Minsel R. Munni; Eugenia S. Mine; Axel A. Patty; Petra L.M. Bria; Enike Tje Yustin Dima
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 1 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i1.2537

Abstract

This study aims to analyze the role of creativity and innovation in the success of small businesses in East Nusa Tenggara. The method used in this research is a literature review with a qualitative descriptive approach, utilizing various scientific journals as data sources. The results show that creativity plays a role in generating new ideas that can be developed into business opportunities, while innovation plays a role in implementing these ideas into products or services that have economic value. Furthermore, creativity and innovation simultaneously exert a significant influence on business success. Therefore, business actors must continuously cultivate creativity and innovation to survive and compete in the modern era.
Co-Authors Axel A. Patty Enike Tje Yustin Dima Eugenia S. Mine Petra L.M. Bria