Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Information System and Innovation Management
Eugenia S. Mine
Universitas Katolik Widya Mandira Kupang
Decision Sciences, Operations Research & Management

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The Role of Creativity and Innovation in The Success of Small Businesses in East Nusa Tenggara Minsel R. Munni; Eugenia S. Mine; Axel A. Patty; Petra L.M. Bria; Enike Tje Yustin Dima
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 1 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i1.2537

Abstract

This study aims to analyze the role of creativity and innovation in the success of small businesses in East Nusa Tenggara. The method used in this research is a literature review with a qualitative descriptive approach, utilizing various scientific journals as data sources. The results show that creativity plays a role in generating new ideas that can be developed into business opportunities, while innovation plays a role in implementing these ideas into products or services that have economic value. Furthermore, creativity and innovation simultaneously exert a significant influence on business success. Therefore, business actors must continuously cultivate creativity and innovation to survive and compete in the modern era.
The Role of Creativity and Innovation in The Success of Small Businesses in East Nusa Tenggara Minsel R. Munni; Eugenia S. Mine; Axel A. Patty; Petra L.M. Bria; Enike Tje Yustin Dima
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 1 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i1.2537

Abstract

This study aims to analyze the role of creativity and innovation in the success of small businesses in East Nusa Tenggara. The method used in this research is a literature review with a qualitative descriptive approach, utilizing various scientific journals as data sources. The results show that creativity plays a role in generating new ideas that can be developed into business opportunities, while innovation plays a role in implementing these ideas into products or services that have economic value. Furthermore, creativity and innovation simultaneously exert a significant influence on business success. Therefore, business actors must continuously cultivate creativity and innovation to survive and compete in the modern era.
Co-Authors Axel A. Patty Enike Tje Yustin Dima Minsel R. Munni Petra L.M. Bria