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Analysis of Entrepreneurship Strategies for Enhancing the Competitiveness of MSMEs Based on Local Wisdom Yunita Tamo Ina; Katrin Adja; Michael Aleysandro Foenay; Josep F. B. Piran; Enike Tje Yustin Dima
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 1 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i1.2536

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, particularly in job creation and improving community welfare. However, amid globalization and increasingly competitive markets, MSMEs are required to enhance their competitiveness. This study analyzes entrepreneurial strategies for MSMEs based on local wisdom as an effort to improve competitiveness through the integration of culture, innovation, and digital technology. The research employs a qualitative descriptive approach using literature review from recent journals, books, and academic articles. The results indicate that leveraging local wisdom such as local raw materials, cultural values, and regional specialties combined with product innovation, cultural branding, digital marketing, and storytelling can create sustainable competitive advantages. Key challenges include low digital literacy, limited access to financing, and the risk of losing authentic cultural value. Therefore, government support, inter-MSME collaboration, and training programs are crucial for the successful implementation of these strategies.

The Role of Creativity and Innovation in The Success of Small Businesses in East Nusa Tenggara Minsel R. Munni; Eugenia S. Mine; Axel A. Patty; Petra L.M. Bria; Enike Tje Yustin Dima
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 1 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i1.2537

This study aims to analyze the role of creativity and innovation in the success of small businesses in East Nusa Tenggara. The method used in this research is a literature review with a qualitative descriptive approach, utilizing various scientific journals as data sources. The results show that creativity plays a role in generating new ideas that can be developed into business opportunities, while innovation plays a role in implementing these ideas into products or services that have economic value. Furthermore, creativity and innovation simultaneously exert a significant influence on business success. Therefore, business actors must continuously cultivate creativity and innovation to survive and compete in the modern era.

Strategies for Transforming Waste into Creative Business Opportunities from a Circular Economy Perspective in Indonesia Risky Shalsabila; Alexandra Venisia Kolo; Monika Evrista Mao Wao; Rosa Virginia Irimida Manek; Enike Tje Yustin Dima
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 2 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i2.2546

The shift from a linear to a circular economic model demands innovation in waste management. This article analyzes the potential of waste as raw material for creative industries in Indonesia. By using a descriptive qualitative approach based on a literature review of various research journals, it was found that the integration of circular economy principles through product innovation, resource efficiency, and strengthening community institutions such as the Waste Bank was able to create significant added economic value. The analysis results show that the recycling and product innovation variables contribute 98.3% to the successful implementation of a circular economy. This article recommends strengthening Extended Producer Responsibility (EPR) regulations and market education

Innovation in Sustainable Consumption: Exploring the Popularity of Thrifting among College Students in Indonesia Grace Monika Mei Corebima; Nuraini Indah Rahmawati; Yuni Prianingsih Longa; Anysia Magdalis Saunoah; Andreas Sandika Dhone Sina; Enike Tje Yustin Dima
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 2 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i2.2596

The growing popularity of thrifting among college students reflects a significant shift in consumer behavior toward more sustainable and innovative consumption practices. Once associated primarily with financial limitations, thrifting has evolved into a lifestyle that combines affordability, self-expression, environmental awareness, and digital engagement. This study aims to explore college students' perspectives on the thrifting phenomenon, identify the factors driving its increasing popularity, examine the main motivations underlying thrift shopping, and analyze the perceived quality and implications of using second-hand clothing. A qualitative descriptive approach was employed through a systematic literature review of scholarly articles, books, industry reports, and credible online sources related to sustainable fashion, circular economy, and consumer behavior. The collected data were analyzed using qualitative content analysis involving data reduction, thematic categorization, and interpretation. The findings reveal that students perceive thrifting as an innovative form of sustainable consumption that enables smart financial management, promotes individuality through unique fashion choices, and supports environmental sustainability by extending the lifecycle of clothing. The rapid growth of digital platforms, social media marketing, and access to affordable branded and vintage products further accelerate the adoption of thrifting among young consumers. Although concerns regarding hygiene and product safety remain, these challenges can be minimized through appropriate cleaning and sterilization practices. This study concludes that thrifting represents more than an economical shopping alternative; it is an innovation in sustainable consumption that integrates economic value, social identity, environmental responsibility, and digital culture. The findings contribute to the growing literature on sustainable fashion and provide practical insights for policymakers, educational institutions, and fashion industry stakeholders in promoting responsible consumption among younger generations.

The Urgency of The Entrepreneurial Spirit among Young Generation Klarista Yumaristi Ngode; Yosefa Payogi Jontari Putra; Enike Tje Yustin Dima
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 2 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i2.2620

This article examines the urgency and importance of entrepreneurship education to overcome unemployment and poverty in Indonesia. One of the population problems in Indonesia is the still high unemployment and poverty rates. Various efforts to reduce unemployment and poverty have also been made by the Indonesian government, but the results have not been significant enough. Therefore, various efforts are needed to develop the entrepreneurial spirit among the Indonesian people. One of the efforts is to promote and organize entrepreneurship education. The development of digital technology has brought significant transformation in the world of entrepreneurship, opening up more inclusive and flexible business opportunities. This article discusses the importance of fostering an entrepreneurial spirit in the digital era, especially among the younger generation who actively use technology. An entrepreneurial spirit that includes the courage to take risks, the ability to innovate, and the readiness to adapt is key to facing modern business challenges.

Innovation And Branding Strategy Of Local Food MSMES To Increase Competitiveness In Kupang City Enike Tje Yustin Dima; Agnes Susanti Indrawati; Maximilianus Paulus Jati Gamatara
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9674

Objective: This study examines how product innovation and branding strategy influence the competitiveness of local food MSMEs in Kupang City, with e-commerce adoption positioned as a mediating variable. Design/Methods/Approach: A quantitative approach was employed using SEM-PLS based on survey data from 258 local food MSMEs in Kupang City collected through purposive sampling. Findings: Product innovation and branding strategy have positive and significant direct effects on MSME competitiveness. Branding strategy has a strong and significant effect on e-commerce adoption, while product innovation does not. E-commerce adoption does not significantly affect competitiveness and does not mediate the relationships between innovation/branding and competitiveness. Originality/Value: This study integrates product innovation, branding strategy, and e-commerce adoption in a single empirical model for local food MSMEs, providing evidence from an underexplored regional context (Kupang City, East Nusa Tenggara). Practical/Policy implication: MSME development programs should prioritize innovation and branding assistance, while digital interventions should focus on improving digital readiness (skills, logistics, and infrastructure) so e-commerce can contribute effectively.

Analysis of Entrepreneurship Strategies for Enhancing the Competitiveness of MSMEs Based on Local Wisdom Yunita Tamo Ina; Katrin Adja; Michael Aleysandro Foenay; Josep F. B. Piran; Enike Tje Yustin Dima
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 1 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i1.2536

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, particularly in job creation and improving community welfare. However, amid globalization and increasingly competitive markets, MSMEs are required to enhance their competitiveness. This study analyzes entrepreneurial strategies for MSMEs based on local wisdom as an effort to improve competitiveness through the integration of culture, innovation, and digital technology. The research employs a qualitative descriptive approach using literature review from recent journals, books, and academic articles. The results indicate that leveraging local wisdom such as local raw materials, cultural values, and regional specialties combined with product innovation, cultural branding, digital marketing, and storytelling can create sustainable competitive advantages. Key challenges include low digital literacy, limited access to financing, and the risk of losing authentic cultural value. Therefore, government support, inter-MSME collaboration, and training programs are crucial for the successful implementation of these strategies.

The Role of Creativity and Innovation in The Success of Small Businesses in East Nusa Tenggara Minsel R. Munni; Eugenia S. Mine; Axel A. Patty; Petra L.M. Bria; Enike Tje Yustin Dima
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 1 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i1.2537

This study aims to analyze the role of creativity and innovation in the success of small businesses in East Nusa Tenggara. The method used in this research is a literature review with a qualitative descriptive approach, utilizing various scientific journals as data sources. The results show that creativity plays a role in generating new ideas that can be developed into business opportunities, while innovation plays a role in implementing these ideas into products or services that have economic value. Furthermore, creativity and innovation simultaneously exert a significant influence on business success. Therefore, business actors must continuously cultivate creativity and innovation to survive and compete in the modern era.

Strategies for Transforming Waste into Creative Business Opportunities from a Circular Economy Perspective in Indonesia Risky Shalsabila; Alexandra Venisia Kolo; Monika Evrista Mao Wao; Rosa Virginia Irimida Manek; Enike Tje Yustin Dima
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 2 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i2.2546

The shift from a linear to a circular economic model demands innovation in waste management. This article analyzes the potential of waste as raw material for creative industries in Indonesia. By using a descriptive qualitative approach based on a literature review of various research journals, it was found that the integration of circular economy principles through product innovation, resource efficiency, and strengthening community institutions such as the Waste Bank was able to create significant added economic value. The analysis results show that the recycling and product innovation variables contribute 98.3% to the successful implementation of a circular economy. This article recommends strengthening Extended Producer Responsibility (EPR) regulations and market education

Innovation in Sustainable Consumption: Exploring the Popularity of Thrifting among College Students in Indonesia Grace Monika Mei Corebima; Nuraini Indah Rahmawati; Yuni Prianingsih Longa; Anysia Magdalis Saunoah; Andreas Sandika Dhone Sina; Enike Tje Yustin Dima
International Journal of Information System and Innovation Management (IJISIM) Vol. 4 No. 2 (2026): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v4i2.2596

The growing popularity of thrifting among college students reflects a significant shift in consumer behavior toward more sustainable and innovative consumption practices. Once associated primarily with financial limitations, thrifting has evolved into a lifestyle that combines affordability, self-expression, environmental awareness, and digital engagement. This study aims to explore college students' perspectives on the thrifting phenomenon, identify the factors driving its increasing popularity, examine the main motivations underlying thrift shopping, and analyze the perceived quality and implications of using second-hand clothing. A qualitative descriptive approach was employed through a systematic literature review of scholarly articles, books, industry reports, and credible online sources related to sustainable fashion, circular economy, and consumer behavior. The collected data were analyzed using qualitative content analysis involving data reduction, thematic categorization, and interpretation. The findings reveal that students perceive thrifting as an innovative form of sustainable consumption that enables smart financial management, promotes individuality through unique fashion choices, and supports environmental sustainability by extending the lifecycle of clothing. The rapid growth of digital platforms, social media marketing, and access to affordable branded and vintage products further accelerate the adoption of thrifting among young consumers. Although concerns regarding hygiene and product safety remain, these challenges can be minimized through appropriate cleaning and sterilization practices. This study concludes that thrifting represents more than an economical shopping alternative; it is an innovation in sustainable consumption that integrates economic value, social identity, environmental responsibility, and digital culture. The findings contribute to the growing literature on sustainable fashion and provide practical insights for policymakers, educational institutions, and fashion industry stakeholders in promoting responsible consumption among younger generations.

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