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All Journal ADILLA: Jurnal Ilmiah Ekonomi Syari'ah
Nurul Suhada Ismail
Malaysian Research and Education Foundation (MyREF)
Religion Arts Economics, Econometrics & Finance Education Social Sciences

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DIGITAL BRANDING STRATEGY FOR HALAL FASHION PRODUCTS IN INCREASING MARKETING Elensya Eka Shintya Putri; Amin Awal Amarudin; Ashlihah Ashlihah; Nurul Suhada Ismail; Ahmad Munir Hamid
ADILLA : Jurnal Ilmiah Ekonomi Syari'ah Vol. 8 No. 1 (2025): Januari
Publisher : Universitas Islam Darul 'ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/adilla.v8i1.6630

Abstract

Brands become things that can make an impression and keep consumers to be loyal customers. Building the right personal branding is the key to winning competition in the era of digitalization by doing digital branding. The aim of this research is to understand and describe the digital branding strategy that halal fashion products can enhance marketing. This research uses qualitative methods. It was carried out at Agen Rabbani Kota Jombang which is located at Jl. Kusuma Bangsa No. 73, Pulo Lor, Kec.Jombang, Kab. Jomban with primary and secondary data collection. Then a descriptive analysis of the data is carried out to draw conclusions. Based on the studies already carried out, the conclusion can be drawn that the digital branding strategy (X1) has a significant positive impact on marketing improvement. The results of research on halal fashion product variables (X2) have an impact on the implementation of digital Branding strategy in enhancing marketing at Agen Rabbani Kota Jombang.
Realizing Sustainable Sharia Banking Governance: An Analysis Of The Implementation Of Good Corporate Governance And Shariah Governance In Indonesian Sharia Banks Nur Khusnia; Mugiyati Mugiyati; Auwwalu Shuaibu Muhammad; Nurul Suhada Ismail
ADILLA : Jurnal Ilmiah Ekonomi Syari'ah Vol. 9 No. 1 (2026): Januari
Publisher : Universitas Islam Darul 'ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/adilla.v9i1.9867

Abstract

Good Islamic banking governance is the main foundation for maintaining stability and trust in the Islamic financial industry. Bank Syariah Indonesia (BSI), as the largest Islamic bank in Indonesia, has a strategic role in effectively implementing the principles of Good Corporate Governance (GCG) and Sharia Governance. This study aims to analyze the implementation of GCG and Sharia Governance at BSI based on the latest data from 2024. The method used is qualitative descriptive analysis with a literature review approach and secondary data from BSI's GCG implementation reports. The results of the study indicate that although BSI has received various recognitions related to good corporate governance practices, challenges in the aspects of Sharia Supervisory Board independence, financial transparency, and compliance with Sharia principles remain key concerns. Therefore, strengthening internal oversight systems, enhancing information transparency, and improving Sharia compliance are necessary to maintain stakeholder trust and promote sustainable growth in Sharia banking.
Co-Authors Ahmad Munir Hamid Amin Awal Amarudin Ashlihah Auwwalu Shuaibu Muhammad Elensya Eka Shintya Putri Mugiyati Nur Khusnia