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Ummul Madaniah
Universitas Pelita Bangsa
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Peluang, Ancaman, dan Solusi Perdagangan Internasional Indonesia di Sektor Elektronik serta Pengaruh Kebijakan Kenaikan Tarif Pajak Impor Amerika 2025: Studi Kasus Indonesia dan China Ummul Madaniah
Jurnal Intelek Insan Cendikia Vol. 3 No. 06 (2026): JUNI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Penelitian ini bertujuan untuk menganalisis peluang, ancaman, serta solusi strategis perdagangan internasional Indonesia di sektor elektronik, khususnya dalam menghadapi kebijakan kenaikan tarif pajak impor Amerika Serikat tahun 2025. Penelitian ini juga membandingkan posisi Indonesia dengan China sebagai eksportir utama elektronik dunia. Metode yang digunakan adalah deskriptif kualitatif dengan dukungan data sekunder dari BPS, World Bank, dan laporan perdagangan internasional. Hasil penelitian menunjukkan bahwa Indonesia memiliki peluang besar dalam sektor elektronik akibat meningkatnya permintaan global, diversifikasi rantai pasok, serta pergeseran produksi dari China. Namun, terdapat ancaman berupa ketergantungan pada impor komponen, keterbatasan teknologi, serta kebijakan proteksionisme seperti kenaikan tarif impor Amerika. Dibandingkan China, Indonesia masih tertinggal dalam skala produksi dan inovasi. Kebijakan tarif impor Amerika tahun 2025 berdampak pada menurunnya daya saing ekspor, meningkatnya biaya produksi, serta perubahan arus perdagangan global. Oleh karena itu, diperlukan strategi seperti penguatan industri dalam negeri, peningkatan teknologi, diversifikasi pasar, serta diplomasi perdagangan guna meningkatkan daya saing Indonesia.
Dampak Teknologi dan kekuatan pasar terhadap Elastisitas Permintaan dan Strategi Penetapan Harga di Marketplace Shopee Heri Kurniawan; Ummul Madaniah; Abi Puspita Rachmadani; Septian Umar Rizqi; Pupung Purnamasari
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the influence of information technology advances and market forces on demand elasticity and pricing strategies on the Shopee marketplace platform. In a highly competitive digital era, the use of technology is not only an operational support tool, but also a strategic instrument to analyze consumer behavior and adjust prices in real-time. This study uses a qualitative approach with a literature study method that examines relevant literature related to e-commerce dynamics, market structure, and price theory. The results show that information technology enables operational efficiency, increased flexibility, and strengthens the relationship between sellers and consumers. Meanwhile, market forces play an important role in determining competitive positions and price elasticity offered. Shopee, as one of the largest e-commerce platforms in Indonesia, is required to continue to innovate in pricing strategies through the use of data and digital features such as promotions and discounts. The integration of technology with an understanding of market structure is proven to improve customer satisfaction, strengthen competitiveness, and maintain market share in a dynamic and ever-evolving e-commerce ecosystem.
Co-Authors Abi Puspita Rachmadani Heri Kurniawan Pupung Purnamasari Septian Umar Rizqi