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All Journal JEBD Jurnal Intelek Dan Cendikiawan Nusantara
Septian Umar Rizqi
Universitas Pelita Bangsa
Economics, Econometrics & Finance Engineering Other

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Analisis Presentase Ekspor Batik Indonesia dengan Malaysia Septian Umar Rizqi
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 03 (2026): JUNI - JULI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Ekspor batik Indonesia ke Malaysia memiliki peranan penting dalam memperkuat hubungan ekonomi kedua negara. Penelitian ini bertujuan untuk menganalisis jumlah dan persentase ekspor batik Indonesia ke Malaysia dalam periode tertentu. Metodologi yang digunakan adalah analisis data sekunder yang diambil dari sumber resmi dan studi literatur. Hasil penelitian menunjukkan bahwa terdapat tren peningkatan signifikan dalam ekspor batik Indonesia ke Malaysia. Namun, masih terdapat tantangan yang harus dihadapi untuk meningkatkan pangsa pasar di negara tersebut. Penelitian ini diharapkan dapat memberikan wawasan bagi pengusaha batik dan pembuat kebijakan untuk meningkatkan daya saing batik Indonesia di pasar internasional.
Dampak Teknologi dan kekuatan pasar terhadap Elastisitas Permintaan dan Strategi Penetapan Harga di Marketplace Shopee Heri Kurniawan; Ummul Madaniah; Abi Puspita Rachmadani; Septian Umar Rizqi; Pupung Purnamasari
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the influence of information technology advances and market forces on demand elasticity and pricing strategies on the Shopee marketplace platform. In a highly competitive digital era, the use of technology is not only an operational support tool, but also a strategic instrument to analyze consumer behavior and adjust prices in real-time. This study uses a qualitative approach with a literature study method that examines relevant literature related to e-commerce dynamics, market structure, and price theory. The results show that information technology enables operational efficiency, increased flexibility, and strengthens the relationship between sellers and consumers. Meanwhile, market forces play an important role in determining competitive positions and price elasticity offered. Shopee, as one of the largest e-commerce platforms in Indonesia, is required to continue to innovate in pricing strategies through the use of data and digital features such as promotions and discounts. The integration of technology with an understanding of market structure is proven to improve customer satisfaction, strengthen competitiveness, and maintain market share in a dynamic and ever-evolving e-commerce ecosystem.
Co-Authors Abi Puspita Rachmadani Heri Kurniawan Pupung Purnamasari Ummul Madaniah