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All Journal Bharasumba Jurnal Multidispliner Perspectives on Advanced New Generations of Global and Local Economic Horizons
La Ode Almana
Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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The Impact of Digital Marketing Exposure on the Consumption Behavior of Generation Z Students: Evidence from an Indonesian Public Junior High School Kusuma wijaya; La Ode Almana; Fitriyani; Haldi Jofanda
Perspectives on Advanced New Generations of Global and Local Economic Horizons Vol. 1 No. 1 (2025): March, 2025
Publisher : CV. Get Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69855/panggaleh.v1i1.381

Abstract

This study analyzes the influence of digital marketing exposure on the consumption behavior of Generation Z students at SMP Negeri 31 Padang. Using a quantitative approach, data were collected from 75 purposively selected students through Likert-scale questionnaires. Descriptive analysis reveals that the majority of students experience high levels of digital marketing exposure. Simple linear regression analysis demonstrates a significant positive effect, with a regression coefficient () of 0.711 and a significance value of 0.000. The coefficient of determination () of 0.425 indicates that digital marketing exposure explains 42.5% of the variance in students' consumption behavior. These findings confirm that digital marketing serves as a powerful psychological trigger for impulsive consumption among early adolescents. The study's novelty lies in providing empirical evidence of digital marketing's impact on the "early adolescent" segment in a localized Indonesian context, highlighting their high susceptibility compared to older demographics. The implications suggest an urgent need for digital literacy interventions in schools to mitigate the risk of early-onset consumerist habits driven by pervasive digital stimuli.
IMPACT OF CORPORATE SOCIAL RESPONSIBILITY DIMENSIONS ON MINING FIRM VALUE IN INDONESIA Inggrid Claudia Islam; Intan Aprilianiswah B; La Ode Almana
Jurnal Multidisipliner Bharasumba Vol 5 No 01 (2026): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v5i01.2224

Abstract

This study aims to analyze the effect of Corporate Social Responsibility (CSR) dimensions on firm value in mining companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2019 period. The sample was determined using a purposive sampling method based on specific criteria, resulting in six sample companies selected from a total of 47 listed mining firms. The study employed secondary data obtained from companies’ annual and sustainability reports. Data analysis was conducted using descriptive statistical analysis and multiple linear regression, processed with SPSS version 25. The results indicate that simultaneously, the economic, environmental, and social dimensions of CSR have no significant effect on firm value. Partially, the economic and environmental dimensions show a positive but insignificant influence on firm value. In contrast, the social dimension of CSR has a negative and significant effect on firm value. These findings suggest that CSR implementation, particularly in the social dimension, has not yet been fully perceived by the market as a value-enhancing factor for mining companies.
Co-Authors Haldi Jofanda Inggrid Claudia Islam Intan Aprilianiswah B Kusuma Wijaya