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All Journal Jurnal Wacana Ekonomi Jurnal Iqtisaduna Perspectives on Advanced New Generations of Global and Local Economic Horizons
Kusuma Wijaya
Institut Teknologi dan Sains Nahdlatul Ulama Pekalongan
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Pengetahuan Lingkungan, Persepsi Dan Perilaku UMKM Batik Di Pekalongan Dalam Mengimplementasikan Green Economy Kusuma Wijaya; Siska Dewi; Anni Safitri
Jurnal Iqtisaduna Vol 8 No 2 (2022)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtisaduna.v8i2.32286

Abstract

In the era of transformation 5.0 as it is today, environmental sustainability is one of the common problems for all communities around the world. Pekalongan City is one of the centers of batik fabric industry in Indonesia. Several rivers in Pekalongan City are declared to have been polluted due to pollution of textile dye waste. The existing cloth factory in Pekalongan City dumps its waste directly into the river. MSMEs (Micro, Small & Medium Enterprises) are one of the economic actors that have such a large role in the national economy. The purpose of this study is to determine the influence of environmental knowledge, perceptions and behaviors of Batik MSMEs in Pekalongan in implementing the Green Economy. This study used quantitative methods and to process data using SPSS 20 from respondent data of around 97 from batik MSME actors in Pekalongan. From the results of this study, it shows that knowledge affects the perception of MSMEs in implementing the green economy. The perception oftheattitude of MSMEs in implementing the green economy. Knowledge affects the behavior of MSMEs in implementing the green economy through the perceptionof MSME practices. Keywords: Environmental Knowledge, Perception, Behavior, Green Economy
MSME Development Strategy in Facing Digital Competition in Padang City Kusuma wijaya; Devi Maya Sofa; Achmad Wicaksono; Ali Hardana; Haldi Jofanda
Perspectives on Advanced New Generations of Global and Local Economic Horizons Vol. 1 No. 1 (2025): March, 2025
Publisher : CV. Get Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69855/panggaleh.v1i1.379

Abstract

MSMEs play a vital role in the local economy but are often caught in a "digital transition trap." This study analyzes strategies to strengthen MSME competitiveness by examining the gap between digital awareness and practical optimization. To ensure empirical depth, a mixed-methods approach was employed, combining a survey of 50 MSMEs in Padang with in-depth interviews. Results show that while 63% use social media, only 28% utilize paid ads due to risk-aversion and limited algorithmic knowledge. Furthermore, qualitative findings highlight a "pseudo-digitalization" phenomenon where MSMEs remain platform-dependent without owning their brand data. Although 58% use digital payments, 46% still lack financial literacy. The study theoretically contributes to the concept of "Digital Independence" and provides a practical roadmap for sustainable mentoring over one-time training. This transition is crucial for achieving long-term competitive autonomy and business resilience in Padang City.
The Impact of Digital Marketing Exposure on the Consumption Behavior of Generation Z Students: Evidence from an Indonesian Public Junior High School Kusuma wijaya; La Ode Almana; Fitriyani; Haldi Jofanda
Perspectives on Advanced New Generations of Global and Local Economic Horizons Vol. 1 No. 1 (2025): March, 2025
Publisher : CV. Get Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69855/panggaleh.v1i1.381

Abstract

This study analyzes the influence of digital marketing exposure on the consumption behavior of Generation Z students at SMP Negeri 31 Padang. Using a quantitative approach, data were collected from 75 purposively selected students through Likert-scale questionnaires. Descriptive analysis reveals that the majority of students experience high levels of digital marketing exposure. Simple linear regression analysis demonstrates a significant positive effect, with a regression coefficient () of 0.711 and a significance value of 0.000. The coefficient of determination () of 0.425 indicates that digital marketing exposure explains 42.5% of the variance in students' consumption behavior. These findings confirm that digital marketing serves as a powerful psychological trigger for impulsive consumption among early adolescents. The study's novelty lies in providing empirical evidence of digital marketing's impact on the "early adolescent" segment in a localized Indonesian context, highlighting their high susceptibility compared to older demographics. The implications suggest an urgent need for digital literacy interventions in schools to mitigate the risk of early-onset consumerist habits driven by pervasive digital stimuli.
Enhancing Innovative Work Behavior Through High-Involvement HRM Practices and Knowledge Management Capability Mar’atus Sholikah; Anni Safitri; Kusuma Wijaya; Kresna Rahma Aji
Jurnal Wacana Ekonomi Vol 25 No 02 (2026): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i02.43625

Abstract

High-Involvement Human Resource Management (HI-HRM) has been recognized as an important driver of employee innovation; however, the mechanism through which it influences Innovative Work Behavior (IWB) remains underexplored. This study examines the mediating role of Knowledge Management Capability (KMC) in the relationship between HI-HRM and IWB among workers in the MSME and industrial sectors in Jepara Regency, Indonesia. This study employed a quantitative approach using Partial Least Squares Structural Equation Modeling (SEM-PLS). Data were collected from 132 workers in the MSME and industrial sectors through purposive sampling. The structural model demonstrated substantial explanatory power, with R² values of 0.734 for IWB and 0.600 for KMC. The results indicate that HI-HRM has a significant positive effect on KMC (β = 0.775; p < 0.001) and IWB (β = 0.455; p < 0.001). KMC also has a significant positive effect on IWB (β = 0.454; p < 0.001). Furthermore, KMC partially mediates the relationship between HI-HRM and IWB (β = 0.352; p < 0.001), highlighting the importance of knowledge management capability in translating HRM practices into innovative employee behavior. These findings support the Resource-Based View (RBV) and Dynamic Capability Theory by demonstrating that KMC functions as a strategic capability linking human resource management practices and innovation outcomes. The study suggests that organizations should strengthen knowledge management systems and implement high-involvement HRM practices to enhance sustainable innovation and competitiveness.
Co-Authors Achmad Wicaksono Ali Hardana Anni Safitri Anni Safitri Devi Maya Sofa Haldi Jofanda Kresna Rahma Aji La Ode Almana Mar’atus Sholikah Siska Dewi