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All Journal GENTARA: Management and Accounting Research
Asni Asni
Universitas Lamappapoleonro

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The Effect Of Job Satisfaction On Employees' Organizational Commitment At Gattareng Village Office, Soppeng Regency Andi Rahma Nur Alam; Asni Asni; Febbi Feria
GENTARA: management and accounting research Vol. 1 No. 1 (2025): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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This study aims to examine the effect of job satisfaction on organizational commitment of employees at the Gattareng Village Office, Soppeng Regency. This study uses a quantitative approach with a simple linear regression analysis method to determine how much influence job satisfaction has on organizational commitment. The sample used in this study was 14 employees of the Gattareng Village Office. Data were collected through a questionnaire containing questions related to working conditions, awards, compensation, and career development. The results of the study indicate that job satisfaction has a positive and significant effect on organizational commitment. Job satisfaction, which consists of various factors such as the physical condition of the workplace, recognition and awards, compensation and benefits, and career development opportunities, directly affects employee commitment to the organization. The higher the employee's job satisfaction, the higher their commitment to the Gattareng Village Office. This study provides recommendations for the Gattareng Village Office to improve aspects that affect employee job satisfaction, such as improving compensation and benefits, providing fairer awards, and providing more opportunities for career development. In this way, it is expected to increase employee organizational commitment, which in turn will improve the quality of public services at the Gattareng Village Office
The Role of Organizational Behavior in Supporting Marketing Strategies at Zahra Baju Bodo Business in Soppeng Regency Andi Rahma Nur Alam; Asni Asni; Umar Umar; Nurhaya Ilmi; Puja Armelia; Nurhardianti Nurhardianti
GENTARA: management and accounting research Vol. 1 No. 2 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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This study aims to examine the role of organizational behavior in supporting marketing strategies in local businesses in Soppeng Regency, particularly at Zahra Baju Bodo. In an increasingly competitive business environment, business owners are required to implement effective marketing strategies to attract consumers and improve customer satisfaction. However, the success of marketing strategies is not only determined by planning but is also influenced by organizational behavior such as communication, teamwork, and leadership. This study uses a literature review method by analyzing several scientific journals, including research by Puji Rahmah, which shows that marketing strategies have an effect on customer satisfaction. The results indicate that amid the increasing competition in the Baju Bodo business, Zahra Baju Bodo is still able to attract consumers through appropriate marketing strategies supported by good organizational behavior
The Influence of Diversity in Medium Activity Units in Increasing Economic Growth Asni Asni; Masyadi Masyadi; Puji Rahmah
GENTARA: management and accounting research Vol. 1 No. 2 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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This research aims to analyze the influence of diversity in MSMEs on increasing economic growth. MSMEs are business units/organizations that are at a medium level of activity, not as small as micro businesses, but which also do not yet have a large scale which is generally the link between local job creation and wider economic integration. Diversity can include the diversity of human resources, the variety of backgrounds of business actors/workers, as well as the variety of networks and skills possessed by these units. Using a quantitative approach based on secondary data (regional economic indicators and economic unit characteristics), this research examines the relationship between diversity and economic growth indicators through a conceptual framework that emphasizes productivity, innovation, market expansion and resource allocation efficiency. The research results are expected to show that the higher the quality of diversity managed inclusively, the greater the contribution to economic growth through increasing productivity and the adaptive capacity of economic units to market changes. It is hoped that these findings will provide policy implications for the government and stakeholders to encourage the strengthening of an inclusive MSME/medium industry ecosystem, including training policies, fair access to financing, and strengthening collaborative networks across groups
Co-Authors Andi Rahma Nur Alam Febbi Feria Masyadi Nurhardianti Nurhardianti Nurhaya Ilmi Puja Armelia Puji Rahmah Umar Umar