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All Journal Journal of Community Development SENTRI: Jurnal Riset Ilmiah Horizon: Indonesian Journal of Multidisciplinary
Abdul Aziz
Universitas Paramadina
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Strategi Komunikasi Krisis FH UI dalam Merespons Viralitas Isu Pelecehan Seksual di Media Sosial Intan Puspitasari; Abdul Aziz; Edison Bonar Tua Hutapea
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5394

Abstract

This study aims to analyze the crisis communication strategies implemented by the Faculty of Law, Universitas Indonesia (FH UI) in responding to digital sexual harassment issues involving 16 students from the 2023 cohort. This phenomenon represents an anomaly as it occurred within a legal education institution and involved a massive number of perpetrators within digital spaces. The research method employed is descriptive qualitative with a case study approach. Data were gathered through the observation of official statements on social media platforms and press releases from the UI Task Force for the Prevention and Handling of Sexual Violence (Satgas PPKS). The analysis was conducted using the Situational Crisis Communication Theory (SCCT). The results indicate that FH UI implemented diminish and bolstering strategies through transparency in internal hearing processes and the deactivation of perpetrators from student organizations. Although the initial response was considered swift, social media virality reflected significant public pressure on the institution's reputation. This study concludes that coordination between tactical units such as Satgas PPKS and deanery management is crucial in mitigating the impact of reputation crises in the digital era. Furthermore, this research contributes to the development of social media-based crisis mitigation protocols for higher education institutions.
Analisis Semiotika Charles Morris terhadap Pemaknaan Warna Brave Pink dan Hero Green pada Foto Profil Media Sosial dalam Prahara Agustus 2025 Abdul Aziz; Aditya Dwi Ardiandhini; Intan Puspitasari; Edison Bonar Tua Hutapea
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 2 (2026): SENTRI : Jurnal Riset Ilmiah, Februari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i2.5574

Abstract

The phenomenon of using the colors Brave Pink and Hero Green in social media profile pictures during the August 2025 public unrest illustrates how visual symbols influence public perception, emotion, and collective action. Initially non-political, these colors gained new meanings through emotionally charged events and widespread digital participation. This study aims to analyze the semiotic meanings of these colors using Charles Morris' semiotic framework, which includes semantic, syntactic, and pragmatic dimensions. This research employs a qualitative approach with semiotic analysis of visual data (profile images, posters, and social media posts) and supporting online media texts. The findings reveal that Brave Pink symbolizes gentle moral courage rooted in empathy, while Hero Green represents solidarity and moral protection for victims of injustice. The relational use of both colors establishes a collective visual code through which the public express’s identity, ideological stance, and digital solidarity. Pragmatically, these symbols generate social effects such as online participation, spread of peaceful resistance symbols, and reinforcement of networked solidarity. This study demonstrates that color can function as a dynamic social sign, reshaped and negotiated through digital interaction, influencing collective action in contemporary media environments.
Pelatihan Konten Kreatif Berbasis Personal Branding dan Visual Identity Bagi Siswa SMK Negeri 45 Jakarta Untuk Peningkatan Kompetensi Produksi Konten Digital Valdez Dwi Hapsah O; Abdul Aziz; Anastasya Destiara Pranata; Arya Wiratama; Billahi Alfa Aqsama; Elsa Finda Rahmastuti; Irman Saleh; Nurman Surachman; Rainna Dwi Handayani; Rini Sudarmanti
Journal of Community Development Vol. 6 No. 2 (2025): Desember
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v6i2.1856

Abstract

Pelatihan konten kreatif berbasis personal branding dan visual identity dilaksanakan sebagai program pengabdian masyarakat di SMK Negeri 45 Jakarta dengan tujuan meningkatkan kompetensi produksi konten digital siswa. Kegiatan ini melibatkan 36 siswa kelas XII jurusan Produksi Siaran Program Televisi (PSPT) dan dilaksanakan melalui lokakarya interaktif, praktik langsung, serta kompetisi pembuatan konten berbasis proyek. Evaluasi program menggunakan pendekatan deskriptif kualitatif dan kuantitatif melalui observasi, penilaian karya, kuesioner, wawancara, serta umpan balik peserta. Hasil evaluasi menunjukkan bahwa mayoritas peserta (sekitar 75–83%) menyatakan sangat setuju terhadap relevansi materi, kejelasan penyampaian, dan manfaat pelatihan, tanpa adanya respon negatif. Secara kualitatif, pelatihan ini meningkatkan kepercayaan diri, pemahaman strategi personal branding, serta orientasi karier siswa di bidang industri kreatif digital, sementara pemanfaatan karya siswa pada media sosial sekolah turut berkontribusi dalam memperkuat citra digital institusi. Program ini menunjukkan bahwa pelatihan konten kreatif berbasis partisipatif dan experiential learning efektif dalam mendukung pemberdayaan digital siswa pendidikan vokasi.
Co-Authors Aditya Dwi Ardiandhini Anastasya Destiara Pranata Arya Wiratama Billahi Alfa Aqsama Elsa Finda Rahmastuti Hutapea, Edison Intan Puspitasari Irman Saleh Nurman Surachman Rainna Dwi Handayani Sudarmanti, Rini Valdez Dwi Hapsah O