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All Journal Journal of Community Development Indo-MathEdu Intellectuals Journal
Elsa Finda Rahmastuti
Universitas Paramadina
Computer Science & IT Mathematics Nursing Public Health Social Sciences

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Transformasi Strategi Komunikasi Humas dalam Mitigasi Krisis Iklim di Indonesia Valdez Dwi Hapsah Oktavianey; Elsa Finda Rahmastuti
Indo-MathEdu Intellectuals Journal Vol. 7 No. 3 (2026): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i3.5493

Abstract

The climate crisis in Indonesia is no longer confined to scientific data; it has evolved into a tangible threat to socio-economic life. The Public Relations division of BMKG (the Meteorology, Climatology, and Geophysics Agency) is therefore compelled to shift its communication strategy from the mere dissemination of technical data toward proactive narratives that foster public awareness and participation. This study employs a literature review that synthesizes perspectives from communication sociology and constructive journalism within the context of climate crisis communication. The findings indicate that climate-related messages often lack resonance in Indonesia’s mainstream media, necessitating reframing to align with the logic of social systems. Accordingly, public relations practitioners must act as agents of change who bridge climate science and lived social realities through a more human-centered communicative approach. The strategic implication lies in adopting solution-oriented constructive journalism that can enhance audience self-efficacy and stimulate collective action in climate mitigation. This study recommends integrating the precision of scientific data with emotionally grounded narratives such as highlighting the disappearance of Papua’s perennial snow as a symbolic case to evoke public urgency and empathy before climate impacts become irreversible.
Pelatihan Konten Kreatif Berbasis Personal Branding dan Visual Identity Bagi Siswa SMK Negeri 45 Jakarta Untuk Peningkatan Kompetensi Produksi Konten Digital Valdez Dwi Hapsah O; Abdul Aziz; Anastasya Destiara Pranata; Arya Wiratama; Billahi Alfa Aqsama; Elsa Finda Rahmastuti; Irman Saleh; Nurman Surachman; Rainna Dwi Handayani; Rini Sudarmanti
Journal of Community Development Vol. 6 No. 2 (2025): Desember
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v6i2.1856

Abstract

Pelatihan konten kreatif berbasis personal branding dan visual identity dilaksanakan sebagai program pengabdian masyarakat di SMK Negeri 45 Jakarta dengan tujuan meningkatkan kompetensi produksi konten digital siswa. Kegiatan ini melibatkan 36 siswa kelas XII jurusan Produksi Siaran Program Televisi (PSPT) dan dilaksanakan melalui lokakarya interaktif, praktik langsung, serta kompetisi pembuatan konten berbasis proyek. Evaluasi program menggunakan pendekatan deskriptif kualitatif dan kuantitatif melalui observasi, penilaian karya, kuesioner, wawancara, serta umpan balik peserta. Hasil evaluasi menunjukkan bahwa mayoritas peserta (sekitar 75–83%) menyatakan sangat setuju terhadap relevansi materi, kejelasan penyampaian, dan manfaat pelatihan, tanpa adanya respon negatif. Secara kualitatif, pelatihan ini meningkatkan kepercayaan diri, pemahaman strategi personal branding, serta orientasi karier siswa di bidang industri kreatif digital, sementara pemanfaatan karya siswa pada media sosial sekolah turut berkontribusi dalam memperkuat citra digital institusi. Program ini menunjukkan bahwa pelatihan konten kreatif berbasis partisipatif dan experiential learning efektif dalam mendukung pemberdayaan digital siswa pendidikan vokasi.
Co-Authors Abdul Aziz Anastasya Destiara Pranata Arya Wiratama Billahi Alfa Aqsama Irman Saleh Nurman Surachman Rainna Dwi Handayani Sudarmanti, Rini Valdez Dwi Hapsah O Valdez Dwi Hapsah Oktavianey