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p-Index From 2021 - 2026
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All Journal Multifinance International Journal of Digital Marketing Science
Louisiani Mansoni Isnajati
Universitas Sangga Buana YPKP
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Employer Branding and Digital Recruitment: Their Impact on Job Seekers’ Interest at Bukit Raya Sekawan Mining Company Yudhistira Anugerah Pratama; Louisiani Mansoni Isnajati; Husnawati Djabbar; Gina Nastia; Iqbal Syaefulloh
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1324

Abstract

This study investigates the influence of employer branding and digital recruitment on job seekers’ interest at Bukit Raya Sekawan Mining Company. With increasing competition in the labor market and the evolving expectations of modern job seekers, organizations must strategically adapt their talent acquisition methods. A quantitative approach was employed using a structured questionnaire distributed to 61 participants. The findings revealed that both employer branding and digital recruitment significantly and positively impact job seekers' interest. Employer branding was found to have a stronger effect, highlighting the importance of clear and authentic communication of organizational values. Digital recruitment also plays a critical role in reaching and engaging candidates through interactive platforms. Together, these strategies form a synergistic approach to enhancing organizational attractiveness and applicant engagement. The results underscore the need for continuous refinement of recruitment practices to ensure consistency between external branding and internal realities, thus improving job-person fit and sustaining applicant interest.
EMPLOYEE ENGAGEMENT ON WORK MOTIVATION AND ITS IMPACT ON INTENT TO LEAVE AT BUKIT RAYA SEKAWAN MINING COMPANY Yudhistira Anugerah Pratama; Louisiani Mansoni Isnajati
Multifinance Vol. 3 No. 3 (2026): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i3.463

Abstract

Employee engagement plays a crucial role in organizational success, influencing motivation, job satisfaction, and turnover intention. This study examines the relationship between employee engagement, work motivation, and turnover intention at Bukit Raya Sekawan Mining Company, addressing gaps in research within the mining sector. Using a quantitative approach with path analysis, data were collected from employees through surveys and observations, supplemented by secondary sources. Findings indicate that most employees perceive their engagement as appropriate to very strong, and the majority report high levels of work motivation. Turnover intention appears relatively low, with only a small proportion of employees showing a strong inclination to leave. The analysis reveals that employee engagement has a substantial impact on work motivation and turnover intention. Work motivation also directly affects turnover intention, underscoring its role in employee retention. Moreover, engagement indirectly influences turnover intention through motivation, reinforcing its overall effect. These results highlight the importance of fostering a supportive work environment, improving career development opportunities, and enhancing compensation to strengthen engagement and motivation. Future studies should explore additional factors such as leadership, organizational culture, and work-life balance to provide comprehensive understanding of employee behavior in the mining industry.
Co-Authors Gina Nastia Husnawati Djabbar Iqbal Syaefulloh Yudhistira Anugerah Pratama Yudhistira Anugerah Pratama