Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JEMPER (Jurnal Ekonomi Manajemen Perbankan) International Journal of Digital Marketing Science
Husnawati Djabbar
PT. Pertamina EP Sangatta Field
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Employer Branding and Digital Recruitment: Their Impact on Job Seekers’ Interest at Bukit Raya Sekawan Mining Company Yudhistira Anugerah Pratama; Louisiani Mansoni Isnajati; Husnawati Djabbar; Gina Nastia; Iqbal Syaefulloh
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1324

Abstract

This study investigates the influence of employer branding and digital recruitment on job seekers’ interest at Bukit Raya Sekawan Mining Company. With increasing competition in the labor market and the evolving expectations of modern job seekers, organizations must strategically adapt their talent acquisition methods. A quantitative approach was employed using a structured questionnaire distributed to 61 participants. The findings revealed that both employer branding and digital recruitment significantly and positively impact job seekers' interest. Employer branding was found to have a stronger effect, highlighting the importance of clear and authentic communication of organizational values. Digital recruitment also plays a critical role in reaching and engaging candidates through interactive platforms. Together, these strategies form a synergistic approach to enhancing organizational attractiveness and applicant engagement. The results underscore the need for continuous refinement of recruitment practices to ensure consistency between external branding and internal realities, thus improving job-person fit and sustaining applicant interest.
Bagaimana Pandangan Penumpang Terhadap Iklan Komersial di Dalam Penerbangan? Yudhistira Anugerah Pratama; Husnawati Djabbar
Jurnal Ekonomi Manajemen Perbankan Vol 7 No 2 (2025): JEMPER Juli-Desember
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v7i2.4619

Abstract

This study aims to explore passengers' perspectives on commercial advertisements presented inside airplane cabins during flights. Using a qualitative phenomenological approach, this research involved in-depth interviews with passengers who had experienced in-flight advertising on both domestic and international routes. Findings indicate that passengers are more receptive to advertisements that are contextually relevant, such as promotions for destinations, local services, or travel tips. Psychological factors like mood, fatigue, and emotional needs influence perceptions, with narrative and calming visuals being perceived as more effective. Additionally, cultural background significantly shapes responses to advertising, passengers from collectivist cultures prefer messages that emphasize harmony and togetherness, while those from individualist cultures favor direct and personal messages. These results highlight importance of designing in-flight advertising strategies that are contextually appropriate, personally engaging, and culturally sensitive, especially within the limited space of an aircraft cabin.
Co-Authors Gina Nastia Iqbal Syaefulloh Louisiani Mansoni Isnajati Yudhistira Anugerah Pratama