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All Journal Technology and Society Perspectives (TACIT) CITACONOMIA : Economic and Business Studies
Adiputro Wijoyo Kusumo
Universitas Wijaya Kusuma Surabaya
Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Sumber Daya Manusia dan Modal Terhadap Budidaya Kelapa Sawit Petani Lokal di Desa Semantun Kabupaten Sukamara, Kalimantan Tengah Adiputro Wijoyo Kusumo; Nugrahini Susantinah Wisnujati; Anindya Prastiwi Setiawati
CITACONOMIA : Economic and Business Studies Vol. 5 No. 03 (2026): Juli - September
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v5i03.5418

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sumber daya manusia dan modal terhadap keberhasilan budidaya kelapa sawit di Desa Semantun, Kabupaten Sukamara, Kalimantan Tengah. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 70 petani kelapa sawit sebagai responden. Pengumpulan data dilakukan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS 26.0 melalui uji t, uji F, uji korelasi, dan uji determinasi. Hasil penelitian menunjukkan bahwa sumber daya manusia berpengaruh positif dan signifikan terhadap keberhasilan budidaya kelapa sawit, modal berpengaruh positif dan signifikan terhadap keberhasilan budidaya kelapa sawit. Secara simultan, sumber daya manusia dan modal berpengaruh signifikan terhadap keberhasilan budidaya kelapa sawit. Nilai koefisien korelasi sebesar 0,842 menunjukkan hubungan yang sangat kuat antara variabel penelitian, sedangkan nilai koefisien determinasi sebesar 0,709 menunjukkan bahwa sumber daya manusia dan modal mampu menjelaskan keberhasilan budidaya kelapa sawit sebesar 70,9%.
The Role of AI and Content Creativity in Building Brands and Enhancing MSME Competitiveness in the Digital Era Nugrahini Susantinah Wisnujati; Anindya Prastiwi Setyowati; Adiputro Wijoyo Kusumo
Technology and Society Perspectives (TACIT) Vol 4 No 2 (2026): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v4i2.373

Abstract

The development of Artificial Intelligence (AI) and digital transformation has created new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their marketing capabilities, content creativity, and brand building. This study aims to analyze the role of AI and content creativity in building brands and enhancing MSME competitiveness in the digital era. The study employs a qualitative literature review approach by analyzing 20 scholarly articles published between 2018 and 2026. The literature was obtained from Scopus, Web of Science, Google Scholar, and international journal publisher platforms, and was subsequently selected based on the PRISMA 2020 principles and analyzed using descriptive-thematic synthesis. The findings indicate that AI functions as an enabling capability that supports consumer analysis, personalization, automation, ideation, and content production. The integration of AI with human creativity can generate more relevant, engaging, and adaptive content, thereby strengthening brand awareness, brand image, brand association, and brand equity. Stronger brands subsequently contribute to MSME differentiation and competitive advantage. The findings emphasize the importance of human–AI collaboration in developing sustainable competitiveness.
Co-Authors Anindya Prastiwi Setiawati Anindya Prastiwi Setyowati Wisnujatia, Nugrahini Susantinah