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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Pendidikan
Tyahya Whisnu Hendratni
Universitas Pancasila, Jakarta, Indonesia
Economics, Econometrics & Finance

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The Influence of Host Credibility, Hedonic Shopping Motivation, and Mobile App Usability on Impulsive Buying Behavior of Online Shopping App Users Bekti Setiadi; Tyahya Whisnu Hendratni; Andriya Risdwiyanto; Sonya Sidjabat; Dana Aswadi; Yuliani Istiqomah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7569

Abstract

The study is devoted to examining how host credibility, hedonic shopping motivation, and mobile app usability impact online shoppers' impulsive buying behavior. It is based on the growing incidence of impulse buying, which is largely the result of digital interaction and technology. A quantitative explanatory approach is utilized in the research, and purposive sampling is employed to select 200 active users of online shopping applications as respondents. Data is obtained through a five-point Likert scale questionnaire and subjected to multiple linear regression analysis. The results indicate that host credibility, hedonic shopping motivation, and mobile app usability are the main factors having a positive and significant impact on the consumers' impulsive buying behavior. Theoretical implications of this Study include the expansion of the digital consumer behavior research area through the integration of social, psychological, and technical factors. The findings also provide valuable insights for online retailers in the areas of digital marketing strategy and application development that could lead to more effective and sustainable impulse buying.
Pengaruh Uang Saku Dan Literasi Keuangan Terhadap Keputusan Investasi Melalui Pengelolaan Keuangan Pribadi Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Pancasila Prasetya Putra Kusuma; Tyahya Whisnu Hendratni
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 01 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v14i01.289

Abstract

The Influence of Pocket Money and Financial Literacy on Investment Decisions through Personal Financial Management of Students of the Faculty of Economics and Business, Pancasila University This study aims to analyze the influence of pocket money and financial literacy on investment decisions through personal financial management of students of the Faculty of Economics and Business, Pancasila University. Pocket money and financial literacy levels are important factors that affect students' ability to manage their finances and make the right investment decisions. This study uses a quantitative approach with a survey method. The data was collected through the distribution of questionnaires to students of the Faculty of Economics and Business, Pancasila University. The data analysis techniques used are regression analysis and path analysis to test the direct and indirect influence between variables. The results of the study show that pocket money and financial literacy have a positive and significant effect on personal financial management. Furthermore, personal financial management has a positive and significant effect on students' investment decisions. In addition, allowance and financial literacy also have an indirect influence on investment decisions through personal financial management. This research is expected to contribute to increasing students' understanding of the importance of financial literacy and personal financial management in supporting rational investment decision-making.
Co-Authors Andriya Risdwiyanto Bekti Setiadi Dana Aswadi Prasetya Putra Kusuma Yuliani Istiqomah