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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT
Ahmad Yahdil Fata Rambe
Universitas Labuhanbatu
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Public Health

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The Influence of Influencer Marketing and Brand Awareness on Purchasing Decisions of Skintific Products among FEB Universitas Labuhanbatu Students Ahmad Yahdil Fata Rambe; Rossiyana Rossiyana; Mhd. Amin
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 7, No 1: 2026
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v7i1.8942

Abstract

 This study aims to examine the influence of influencer marketing and brand awareness on the purchasing decisions of Skintific products among students of the Faculty of Economics and Business, Universitas Labuhanbatu. The study used a population of 80 fifth-semester Management students, applying a saturated sampling technique. Data were collected using Likert-scale questionnaires (1–5) and analyzed through validity and reliability tests, as well as multiple linear regression using SPSS. The results indicate that influencer marketing has a positive and significant effect on purchasing decisions, as does brand awareness. Simultaneously, both variables significantly influence purchasing decisions, explaining 73.8% of the variation. These findings confirm that marketing strategies through influencers and the enhancement of brand awareness play a crucial role in shaping the buying intentions of young consumers, particularly students who actively use social media as a source of skincare product information.Keywords : Influencer Marketing; Brand Awareness; Purchasing Decision; Students
PENYULUHAN LITERASI KEUANGAN RUMAH TANGGA TANI DALAM KONTEKS STRATEGI PEMISAHAN MODAL KERJA DAN PENDAPATAN KONSUMSI PADA PETANI DI KECAMATAN PANAI HULU Praida Hansyah; Erni Wahyuni; Khairil Hanif; Lidia Sri Hardiyanti; Mulya Rafika; Mhd. Amin; Ahmad Yahdil Fata Rambe; Syaiful Zuhri Harahap
JURNAL PKM IKA BINA EN PABOLO Vol 6, No 2: PENGABDIAN KEPADA MASYARAKAT | JULI 2026
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ikabinaenpabolo.v6i2.9541

Abstract

This community service activity aimed to improve farmers’ understanding of household financial literacy, particularly regarding the strategy of separating farming working capital from household consumption income in Panai Hulu District. The main problem faced by farming households was the low level of financial management capability and the absence of clear separation between business capital and household consumption needs. The activity involved 32 farmers and was implemented through counseling, interactive discussions, and simple financial recording assistance. The materials delivered included basic concepts of financial literacy, household financial management, strategies for separating working capital and consumption income, and farm financial planning. The results showed an improvement in participants’ understanding of the importance of structured financial management in farming households. Participants began to understand the importance of separating farming business capital from household consumption expenses and started applying simple financial recording practices in their daily economic activities. Survey results indicated that most participants gave very positive responses to the implementation of the activity and considered the materials relevant to the needs of farming communities. This community service activity provided positive implications for increasing public awareness regarding the importance of financial literacy in supporting the sustainability of farming businesses and the economic stability of farming households.Keywords: financial literacy, farming households, working capital, consumption income, counseling 
Co-Authors Erni Wahyuni Khairil Hanif Lidia Sri Hardiyanti Mhd. Amin Mulya Rafika Praida Hansyah Rossiyana Rossiyana Syaiful Zuhri Harahap