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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Journal of Innovative and Creativity
Mhd. Amin
Universitas Labuhanbatu
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Analisis Pengaruh Online Customer Review dan Online Customer Rating Terhadap Purchase Intention pada Marketplace: Systematic Literatur Review Heri Mahyuzar; Mhd. Amin
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketplace di Indonesia mengalami pertumbuhan yang signifikan, ditandai dengan meningkatnya jumlah pengguna dan transaksi online. Kehadiran platform marketpalce memberikan kemudahan bagi konsumen untuk mengakses berbagai produk tanpa batasan ruang dan waktu. Dalam ekosistem digital, Online Customer Review dan Online Customer Rating menjadi instrumen krusial yang digunakan konsumen untuk mengurangi ketidakpastian sebelum melakukan pembelian. Namun, hasil penelitian terdahulu mengenai pengaruh kedua faktor ini terhadap niat beli seringkali tersebar dan memiliki variasi temuan. Penelitian ini bertujuan untuk melakukan tinjuan sistematis terhadap literatur yang ada guna menganalisis dan mensintesis pengaruh Online Customer Review dan Online Customer Rating terhadap niat beli Pengguna Marketplace di Indonesia. Penelitian ini menggunakan metode Systematic Literatur Review (SLR). Pencarian Literatur menggunakan database ScienceDirect dan Google Scholar dengan rentang waktu 2020-2025. Seleksi artikel dilakukan berdasarkan kriteria: (1) berfokus pada marketplace, (2) membahas variabel online cutomer review (OCR) dan rating. Setelah melakukan tinjauan literatur sistematis, ditemukan sebanyak 14 studi yang relevan yang membahas tentang Online Customer Review, Online Customer Rating dan purchase Intention. Hasil sintesis literatur menunjukkan bahwa secara konsisten Online Customer Review dan Online Customer Rating memiliki pengaruh positif dan signifikan terhadap minat beli. Review seperti teks dan foto memberikan keyakinan mendalam, sementara Rating memberikan validasi cepat bagi konsumen. Penelitian ini juga menemukan variabel mediasi yang paling sering muncul seperti kepercayaan yang memperkuat hubungan antar variabel.
The Influence of Influencer Marketing and Brand Awareness on Purchasing Decisions of Skintific Products among FEB Universitas Labuhanbatu Students Ahmad Yahdil Fata Rambe; Rossiyana Rossiyana; Mhd. Amin
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 7, No 1: 2026
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v7i1.8942

Abstract

 This study aims to examine the influence of influencer marketing and brand awareness on the purchasing decisions of Skintific products among students of the Faculty of Economics and Business, Universitas Labuhanbatu. The study used a population of 80 fifth-semester Management students, applying a saturated sampling technique. Data were collected using Likert-scale questionnaires (1–5) and analyzed through validity and reliability tests, as well as multiple linear regression using SPSS. The results indicate that influencer marketing has a positive and significant effect on purchasing decisions, as does brand awareness. Simultaneously, both variables significantly influence purchasing decisions, explaining 73.8% of the variation. These findings confirm that marketing strategies through influencers and the enhancement of brand awareness play a crucial role in shaping the buying intentions of young consumers, particularly students who actively use social media as a source of skincare product information.Keywords : Influencer Marketing; Brand Awareness; Purchasing Decision; Students
PENGARUH FOTO PRODUK, ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING PADA MINAT BELI KONSUMEN DI FASHION OUTLET RANTAUPRAPAT Dela Septia Rambe; Muhammad Irwansyah Hasibuan; Mhd. Amin
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12758

Abstract

This study aims to analyze the effect of product photos, online customer reviews, and online customer ratings on consumer purchase intention at fashion outlets in Rantauprapat. This research uses a quantitative approach with a survey method by distributing questionnaires to 150 respondents who are fashion outlet consumers. The data analysis technique used is multiple linear regression analysis with the help of SPSS software. Before conducting the analysis, the data were tested using validity, reliability, and classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests. The results showed that all statement items were valid and reliable. The classical assumption tests also indicated that the data were normally distributed and free from multicollinearity and heteroscedasticity. The results of the t-test showed that product photos have a positive and significant effect on purchase intention with a regression coefficient of 0.382 and a significance value of 0.000. Online customer reviews also have a positive and significant effect on purchase intention with a regression coefficient of 0.418 and a significance value of 0.000. In addition, online customer ratings have a positive and significant effect on purchase intention with a regression coefficient of 0.447 and a significance value of 0.000. The F-test results indicate that product photos, online customer reviews, and online customer ratings simultaneously have a significant effect on purchase intention with an F value of 46.785 and a significance value of 0.000. The coefficient of determination (R Square) of 0.707 indicates that 70.7% of the variation in purchase intention can be explained by these independent variables, while the remaining is influenced by other variables outside this study. Thus, it can be concluded that product photos, customer reviews, and product ratings are important factors in increasing consumer purchase intention.
PENYULUHAN LITERASI KEUANGAN RUMAH TANGGA TANI DALAM KONTEKS STRATEGI PEMISAHAN MODAL KERJA DAN PENDAPATAN KONSUMSI PADA PETANI DI KECAMATAN PANAI HULU Praida Hansyah; Erni Wahyuni; Khairil Hanif; Lidia Sri Hardiyanti; Mulya Rafika; Mhd. Amin; Ahmad Yahdil Fata Rambe; Syaiful Zuhri Harahap
JURNAL PKM IKA BINA EN PABOLO Vol 6, No 2: PENGABDIAN KEPADA MASYARAKAT | JULI 2026
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ikabinaenpabolo.v6i2.9541

Abstract

This community service activity aimed to improve farmers’ understanding of household financial literacy, particularly regarding the strategy of separating farming working capital from household consumption income in Panai Hulu District. The main problem faced by farming households was the low level of financial management capability and the absence of clear separation between business capital and household consumption needs. The activity involved 32 farmers and was implemented through counseling, interactive discussions, and simple financial recording assistance. The materials delivered included basic concepts of financial literacy, household financial management, strategies for separating working capital and consumption income, and farm financial planning. The results showed an improvement in participants’ understanding of the importance of structured financial management in farming households. Participants began to understand the importance of separating farming business capital from household consumption expenses and started applying simple financial recording practices in their daily economic activities. Survey results indicated that most participants gave very positive responses to the implementation of the activity and considered the materials relevant to the needs of farming communities. This community service activity provided positive implications for increasing public awareness regarding the importance of financial literacy in supporting the sustainability of farming businesses and the economic stability of farming households.Keywords: financial literacy, farming households, working capital, consumption income, counseling 
Co-Authors Ahmad Yahdil Fata Rambe Dela Septia Rambe Erni Wahyuni Hasibuan, Muhammad Irwansyah Heri Mahyuzar Khairil Hanif Lidia Sri Hardiyanti Mulya Rafika Praida Hansyah Rossiyana Rossiyana Syaiful Zuhri Harahap