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All Journal Jurnal Iman dan Spiritualitas
Ikhsan Ahmad
Sultan Ageng Tirtayasa University, Serang
Religion Humanities Social Sciences

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Religion as Development Capital: A Discourse Analysis of State Construction in the Cikande Halal Industrial Zone Project Ikhsan Ahmad; Rohmanur Aziz; Yusuf Zainal Abidin; Aep Kusnawan
Jurnal Iman dan Spiritualitas Vol. 6 No. 3 (2026): Jurnal Iman dan Spiritualitas
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jis.v6i3.52369

Abstract

This study examines how the Government of Banten Province constructs and deploys halal discourse in the Cikande Halal Industrial Zone (KIHC) through official press releases, social media content, and promotional materials produced between 2019 and 2024. The research focuses on key concepts such as the commodification of religion, state hegemony, and the political economy of the halal sector. Using Norman Fairclough’s Critical Discourse Analysis, the study investigates linguistic strategies at the textual level, the mechanisms of production and circulation at the discursive practice level, and the broader power relations at the social practice level. The object of analysis includes institutional texts officially issued by the provincial government regarding KIHC. The findings reveal that the state systematically mobilizes religious lexicon and metaphors—such as “halal,” “syariah,” and “qibla”—to naturalize the fusion of religious morality and economic development agendas. The main challenge of the research is its exclusive reliance on state-produced narratives, which limits the ability to capture contesting voices. The study recommends greater public scrutiny of halal policy discourse and a more inclusive approach to community engagement in halal industrial development. In practice, this research demonstrates how religious language can serve as a tool for political and economic legitimation. This study advances the literature on the commodification of religion and the halal political economy by showing that halal discourse functions as a form of governmentality, merging moral authority with market logic to shape new forms of Muslim subjectivity within Islamic capitalism.
The politics of religious commodification: Representation of power in the Cikande halal industrial zone Ikhsan Ahmad; Asep Abdul Sahid; Agus Ahmad Safei
Jurnal Iman dan Spiritualitas Vol. 6 No. 1 (2026): Jurnal Iman dan Spiritualitas
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jis.v6i1.52367

Abstract

This study analyzes the Banten Provincial Government's halal discourse in press releases, social media, and Cikande Halal Industrial Zone (KIHC) promotions (2019–2024) using Norman Fairclough’s Critical Discourse Analysis (CDA). Findings reveal halal discourse as a power apparatus that commodifies religion, blending religious lexicon (“halal,” “shariah,” “blessing”) with economic metaphors (“global hub,” “qiblat”) to legitimize industrial modernity. At textual and discursive levels, the state circulates narratives via institutional channels, fostering inevitability around halal industrialization and replacing coercion with persuasion. Socially, it forges a state-religion-capital triad, yielding “dual legitimacy”—moral via religious symbols, economic via investment promises—while crafting market-oriented pious consumers, sidelining justice, labor, and ecology. The study advances scholarship on religious commodification, state hegemony, and halal political economy, portraying halal discourse as governmentality merging morality and markets in Indonesia.
Commodifying Faith: Symbolic Economies in Media Constructions of the Cikande Halal Industrial Zone Ikhsan Ahmad; Hamzah Turmudi; Asep Saeful Muhtadi; Zaenal Mukarom
Jurnal Iman dan Spiritualitas Vol. 6 No. 2 (2026): Jurnal Iman dan Spiritualitas
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jis.v6i2.52368

Abstract

This study investigates how government media construct the Halal Industrial Estate of Cikande (KIHC) as a religious-economic space through the commodification of sacred values. Drawing on key concepts such as religious commodification, Bourdieu’s symbolic capital, and the global halal economy, this research employs a qualitative design using Critical Discourse Analysis integrated with symbolic economy theory. The dataset consists of official press releases, social media posts and promotional materials issued by the Banten Provincial Government between 2019 and 2024. The findings reveal three major mechanisms: the resignification of religious symbols into commercial branding tools, the conversion of religious symbolic capital into economic capital, and the production of futuristic narratives that position KIHC as a center of moral-economic authority. The main methodological challenge arises from the exclusive reliance on government-produced discourse, which limits the study’s ability to capture public reception or contestation. Practically, the study recommends the development of ethical standards for public communication to prevent the reduction of religion into mere commercial branding. This research contributes to the study of religion and media by elucidating how the state deploys religious values as symbolic commodities within Indonesia’s halal industrial development. This article extends theoretical discussions on symbolic economy within the halal industry and offers a conceptual framework for understanding the interplay between religion, state authority, and capitalism in media discourse.
Co-Authors Aep Kusnawan Agus Ahmad Safei Asep Abdul Sahid, Asep Abdul Asep Saeful Muhtadi, Asep Saeful Hamzah Turmudi Rohmanur Aziz, Rohmanur Yusuf Zainal Abidin Zaenal Mukarom