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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Jimmy Rimba Rogi
Universitas Islam Negeri Raden Fatah Palembang
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Pemberdayaan Perempuan dalam Memperkuat Perekonomian Keluarga Melalui Pemanfaatan Banner dan Google Maps Sebagai Media Promosi Umkm di Desa Menanti Selatan, Kecamatan Kelekar, Kabupaten Muara Enim: Penelitian Jimmy Rimba Rogi; Fitriani; Yesiana; Reni; Denissa Sundari; Cantika; Tiara Canesha
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5791

Abstract

Women in rural MSMEs face promotion and digital literacy constraints despite significant family economic contributions. This study analyzes empowerment effectiveness through banners and Google Maps to enhance visibility and marketing reach for women MSMEs in Menanti Selatan Village. Employing participatory descriptive qualitative KKN-based approach, population comprised 50 women MSME actors with purposive sample of 15 active businesses. Instruments included observation sheets, semi-structured interviews, and visual documentation, analyzed via thematic data reduction and source triangulation. Findings reveal banners improved visual identity and consumer trust, while Google Maps expanded online access and digital literacy. The program also boosted entrepreneurs' confidence. It is concluded that conventional-digital media integration sustainably empowers women's economy
Co-Authors Cantika Denissa Sundari Fitriani Reni Tiara Canesha Yesiana