Pemberdayaan Perempuan dalam Memperkuat Perekonomian Keluarga Melalui Pemanfaatan Banner dan Google Maps Sebagai Media Promosi Umkm di Desa Menanti Selatan, Kecamatan Kelekar, Kabupaten Muara Enim: Penelitian

Jimmy Rimba Rogi (Universitas Islam Negeri Raden Fatah Palembang)
Fitriani (UIN Raden Fatah palembang)
Yesiana (UIN Raden Fatah palembang)
Reni (UIN Raden Fatah palembang)
Denissa Sundari (UIN Raden Fatah palembang)
Cantika (UIN Raden Fatah palembang)
Tiara Canesha (UIN Raden Fatah palembang)

Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni

Women in rural MSMEs face promotion and digital literacy constraints despite significant family economic contributions. This study analyzes empowerment effectiveness through banners and Google Maps to enhance visibility and marketing reach for women MSMEs in Menanti Selatan Village. Employing participatory descriptive qualitative KKN-based approach, population comprised 50 women MSME actors with purposive sample of 15 active businesses. Instruments included observation sheets, semi-structured interviews, and visual documentation, analyzed via thematic data reduction and source triangulation. Findings reveal banners improved visual identity and consumer trust, while Google Maps expanded online access and digital literacy. The program also boosted entrepreneurs' confidence. It is concluded that conventional-digital media integration sustainably empowers women's economy