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Marsiana Rika
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Strategi Pengembangan SDM UMKM di Era Digitalisasi Ekonomi : Pengabdian Rena Augia Putrie; Uslan Adinata; Marsiana Rika; Merita Ayu Indrianti; Oki Dwipurwani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5911

Abstract

Pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas SDM pelaku UMKM dalam menghadapi digitalisasi ekonomi melalui sosialisasi, pelatihan, dan pendampingan. Hasilnya menunjukkan peningkatan pemahaman dan keterampilan digital, khususnya dalam pemanfaatan media sosial, pemasaran online, dan pengelolaan usaha berbasis aplikasi, sehingga strategi pemasaran menjadi lebih efektif. Selain itu, terjadi perubahan pola pikir kewirausahaan yang lebih inovatif dan adaptif, peningkatan kemampuan pengelolaan keuangan digital, terbentuknya jejaring usaha, serta meningkatnya kepercayaan diri pelaku UMKM. Secara keseluruhan, program ini berdampak positif dan membuka peluang pengembangan usaha yang lebih luas dan berkelanjutan.
Digital Transformation in Public Services: Evaluation of E-Government Implementation in Indonesia Erlita Khrisinta Dewi; Yosi Muhaemin; Gabriel Amadeus Sitompul; Ramadha Yanti Parinduri; Marsiana Rika
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 4 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17475222

Abstract

This study aims to determine the digital transformation in public services: an evaluation of e-government implementation in Indonesia. This study uses an evaluative study with a qualitative approach. Informants were selected using purposive sampling, including policymakers, technical implementers, and service users. Data were obtained through in-depth interviews, participant observation, and documentation studies. The results of this study indicate that the evaluation of e-government implementation in Indonesia shows significant progress in digital infrastructure, public services, and public participation. However, challenges such as the digital divide between regions, limited civil servant competency, uneven system integration, and data security risks still need to be addressed. Therefore, strategies are needed to strengthen e-government, including cross-sector data integration, increased digital literacy, and strengthened cybersecurity, which are expected to improve bureaucratic efficiency, service quality, public trust, and community participation.
Co-Authors Erlita Khrisinta Dewi Gabriel Amadeus Sitompul Merita Ayu Indrianti Oki Dwipurwani Ramadha Yanti Parindori Rena Augia Putrie Uslan Adinata Yosi Muhaemin