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All Journal Penamas: Journal of Community Service
Irience R. A. Manongga
Administrasi Bisnis, Politeknik Negeri Kupang
Arts Humanities Decision Sciences, Operations Research & Management Health Professions Other

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Strategi pemasaran produk unggulan BUMDes berbasis digital Andrias U. T. Anabuni; Septiana Sakalini; Yessi S. I. P. Benu; Margaretha Margaretha; Irminda L. Dewiaty; Maria S. L. Kelen; Amram R. Bire; Marianus H. Sanga; Hairil Nurdin; Irience R. A. Manongga
Penamas: Journal of Community Service Vol. 6 No. 2 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i2.3277

Abstract

This community service program aims to formulate digital marketing strategies to promote and sell superior BUMDes products. The methods employed include socialization, training, and mentorship using a participatory action research approach that emphasizes hands-on practice. BUMDes managers received training in creating visual and narrative content for social media, optimizing marketplaces such as Shopee and Tokopedia, and learning digital business management practices. Successful models like BUMDes Oeltuah demonstrate that intensive training can significantly improve managers' understanding and capabilities. The outcomes include enhanced skills in content creation, social media and online store management, as well as increased product visibility and sales. Furthermore, a digital mindset was cultivated, serving as a foundation for business sustainability. A comprehensive digital strategy, combined with ongoing training, is expected to strengthen the marketing of BUMDes products while also supporting rural economic development and achieving the Village SDGs goals.
Co-Authors Amram R. Bire Andrias U. T. Anabuni Hairil Nurdin Irminda L. Dewiaty Margaretha Margaretha Maria S. L. Kelen Marianus H. Sanga Septiana Sakalini Yessi S. I. P. Benu