Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal International Journal of Technology and Education Research
Rachel Putri Andra
Universitas Indraprasta PGRI
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

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A Semiotic Analysis Of Collagen Milk Advertising Using Roland Barthes’ Theory Ellin Nurhayati; Fransisca Indah Sulistyowati; Rachel Putri Andra; Mayang Pipit
International Journal of Technology and Education Research Vol. 4 No. 03 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i03.5010

Abstract

The purpose of this study is to apply Roland Barthes' semiotic theory to examine the meanings created in the Collagena Milk commercial. The study uses a qualitative descriptive approach, gathering information from a YouTube Collagena Milk commercial starring Song Hye Kyo. Three layers of signification denotation, connotation, and myth are the main emphasis of the investigation. The results show that the advertisement's verbal and visual components such as the celebrity endorser, product packaging, scientific drawings, and promotional messages are presented at the denotative level. Connotative connotations associated with youth, beauty, health, self-assurance, reliability, and ideal femininity are produced by these indicators. At the mythological level, the commercial promotes the idea that using collagen-based treatments may preserve beauty and that young appearance is the ideal standard of beauty. The inclusion of scientific images and celebrity endorsements enhances the sense of the efficacy and legitimacy of the product. The study comes to the conclusion that the commercial can serve as a cultural text that influences societal views of beauty, age, and femininity in addition to being a marketing tool due to the interplay of denotative, connotative, and mythological connotations. The results advance knowledge of how advertising uses verbal and visual cues to create and uphold cultural beliefs.
A Content Analysis Of English For Nusantara Grade Ix Textbook Based On Elt Principles Ellin Nurhayati; Rachel Putri Andra; Fransisca Indah Sulistyowati; Rizka Radiana; Elyza Martiarini
International Journal of Technology and Education Research Vol. 4 No. 03 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i03.5027

Abstract

This study aims to analyze the alignment of the pedagogical aspects of the English for Nusantara textbook with the principles of the Independent Curriculum. The evaluation was conducted to identify the extent to which the textbook supports student-centered learning, the development of communicative competence, the integration of language skills, the strengthening of critical thinking, and the implementation of the Graduate Profile values. This study employed a qualitative content analysis method, using the English for Nusantara textbook as the primary data source. Data were analyzed through a process of identification, classification, interpretation, and evaluation of the learning objectives, learning activities, language skills integration, assessment, and character development contained in the textbook. The results indicate that English for Nusantara has generally implemented the pedagogical principles of the Kurikulum Merdeka well. This textbook has clear learning objectives, implements a student-centered learning approach, integrates listening, speaking, reading, and writing skills in a balanced manner, and encourages the development of critical thinking skills through communicative, collaborative, and contextual activities. This research also identified several weaknesses, including limited differentiated learning activities to accommodate differences in student abilities, the reliance of some activities on teacher guidance, and the need for technological support for audio- and visual-based activities. The development of the textbook in the next edition needs to strengthen differentiated learning strategies, expand the variety of assessment forms, and provide activities that are more adaptive to the diversity of student abilities and learning conditions to ensure optimal implementation of the Independent Curriculum.
Co-Authors Ellin Nurhayati Elyza Martiarini Fransisca Indah Sulistyowati Mayang Pipit Rizka Radiana