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Mayang Pipit
Universitas Indraprasta PGRI
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

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Pidgin Language and the Phenomena of Pidginization in the Second Language Acquisition Process Mayang Pipit
BRIGHT : A Journal of English Language Teaching, Linguistics and Literature Vol 7, No 1 (2024)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/bright.v7i1.5323

Abstract

Pidgin is a language which has no native speakers. The structure of the language, in the level of phonology, morphology, syntax and semantics, is as simple as its function as a tool of conveying referential and denotative meaning only. In this research, pidgin was discussed on the perspective of second language acquisition through two related theories; Acculturation Model and Nativization Model. This research used a qualitative approach with descriptive and literature review method. Through this research it was found that Pidgin, with its simple structure, primarily served as a utilitarian tool for trade transactions, conveying referential meanings rather than social distinctions or politeness. In second language acquisition, Pidginization emerged early in the learning process, supported by two theories: the Acculturation Model focusing on language input and social factors, and the Nativization Model considering cognitive dimensions in the learner's language processing.
Semiotic Analysis Of Coca-Cola Advertisement "Retro Grocery Store" Based On Charles Sanders Peirce's Theory Of Sign Tiones Sagala; Nurul Khotimah; Mingga Ria Hadi; Asri Jannah Wati; Gloria Jersey Mozrapa; Peni Marcdianti; Mayang Pipit
International Journal of Technology and Education Research Vol. 4 No. 03 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i03.4756

Abstract

This aim for analyse meaning the signs contained in Coca-Cola themed advertisement Retro Grocery Store use approach Charles Sanders Peirce's semiotics. Advertisement the display life every day at a grocery store small with nostalgic nuances, combined with Coca-Cola's visual identity as global brands. Research use method study qualitative with approach descriptive and technical analysis Peirce's semiotics which includes representamen, objects, interpretants, and classification sign in the form of icons, indexes, and symbols. Research data in the form of visual scenes, expressions characters, layout, lighting, colour, properties, and audio-visual elements that appear in advertisement. Research results show that every visual element in advertisement no only functioning as marker products, but also build meaning cultural, social, emotional, and ideological. Representations include a grocery store, a retro- style Coca-Cola poster, a red lantern, a piggy bank, and lighting warm form object in the form of life public class medium, value family, culture local, as well as identity Coca-Cola brand. The resulting interpretation leading to meaning about nostalgia, warmth connection social, simplicity life, and closeness emotional between consumer with brand. The use of icons, indexes, and symbols strengthen Coca-Cola's image as part from experience daily public cross culture. Research show that Coca-Cola's visual communication strategy was successful integrate mark culture local with global identity through construction systematic signs​ so that capable create easy meaning​ accepted by the audience.
A Semiotic Analysis Of Grabbike Advertisement Using Roland Barthes' Theory Salfiyaningsih; Yusuf Zaenal Muttaqin; Hilmi Ali Salama; Salamah Rizki Utami; Siti Komariah; Mayang Pipit
International Journal of Technology and Education Research Vol. 4 No. 03 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i03.4759

Abstract

Advertising functions not only as a promotional medium but also as a cultural text that conveys ideological meanings through visual and verbal signs. This study aims to analyze the meanings embedded in a GrabBike advertisement featuring the Indonesian comedian and actor Mas Adam (Inul Daratista’s husband) by employing Roland Barthes' semiotic framework. The study applies a qualitative descriptive method focusing on Barthes' two orders of signification: denotation and connotation, as well as myth. The findings reveal that the advertisement constructs meanings beyond its literal promotional message. At the denotative level, the advertisement presents a GrabBike rider identified as Mas Adam, accompanied by promotional text highlighting affordable daily transportation costs. At the connotative level, the visual and verbal elements signify affordability, reliability, and familiarity, while the use of a well-known public figure reinforces trust and cultural proximity with Indonesian consumers. At the mythological level, the advertisement naturalizes the ideology that digital transportation services are economical, accessible, and constitute an integral part of everyday urban life. The study demonstrates that advertising not only sells services but also shapes social perceptions and consumer lifestyles.
A Semiotic Analysis Of “Marry Your Daughter” Song By Brian Mcknight Based On Ferdinand De Saussure’s Theory Indah Juniasari T.; Nadila Aulia Ashyurin; Osy Benu Ismail; Wulan Widya Istiyana; Yati Kurniati; Mayang Pipit
International Journal of Technology and Education Research Vol. 4 No. 03 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study presents a semiotic analysis of Brian McKnight’s song “Marry Your Daughter” (2008), drawing on Ferdinand de Saussure’s theory of linguistic signs. The primary aim is to identify and interpret the signs, signifiers, and signifieds embedded in the song lyrics, and to examine how these linguistic elements construct concepts of love, commitment, family values, and marriage. Employing a qualitative descriptive approach, the analysis applies Saussure’s dyadic model of the sign—consisting of signifier (the sound-image or word form) and signified (the conceptual meaning)—to six key lyrical phrases selected purposively from the song text. The findings reveal that McKnight’s lyrics deploy a network of culturally loaded signs that convey not only romantic sentiment but also socially shared values of respect, faithfulness, and familial approval. Words and phrases such as “love of my life,” “promise to be true,” and “marry your daughter” function as powerful semiotic markers that reflect broader cultural and emotional ideals surrounding the institution of marriage. This study demonstrates that song lyrics constitute a rich semiotic text through which deeply held cultural values are encoded and communicated, and it affirms the relevance of Saussurean semiotics as an analytical framework in language and literature education.
Roland Barthes' Semiotic Analysis Of The Wicked Film Poster: A Study Of The Meaning Of Denotation, Connotation, And Myth Naufal Budiman; Azana Rahma; Putri Rizky Ramadhani; Lia Nur Amaliah; Mulida Isfandiawaty; Mayang Pipit
International Journal of Technology and Education Research Vol. 4 No. 03 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i03.4841

Abstract

A film poster is a visual communication medium that not only functions as a promotional tool but also as a sign system containing various cultural and ideological meanings. This study aims to analyze the meaning contained in the Wicked film poster using Roland Barthes' semiotic approach through three levels of meaning: denotation, connotation, and myth. This study uses a qualitative descriptive method with documentation techniques on one object, namely the official Wicked film poster. Analysis was carried out on visual elements such as characters, colors, lighting, composition, background, typography, and slogans on the poster. The results show that at the denotation level, the poster displays two main characters with contrasting visual characteristics, a yellow road leading to the castle, and a strong fantasy nuance. At the connotation level, this visual contrast represents moral conflict, identity struggles, hope, and the process of character transformation. Meanwhile, at the myth level, the poster constructs an ideology about the dichotomy between good and evil, transformation as a path to redemption, fantasy as an emotional escape, and Western cultural constructions that associate beauty with goodness and physical differences with moral deviance. This study shows that film posters not only convey information about a film but also reproduce social and cultural values ​​that exist in public spaces through a visual sign system. Thus, Roland Barthes's semiotics provides an effective analytical framework for uncovering the explicit and implicit meanings hidden in contemporary visual media.
Analysis Semiotics Of The Abadi Nan Jaya Film Poster Based On Charles Sanders Peirce's Theory Nurul Mashlihah; Nurhijjah Nelly Waty Siregar; Nurlatifah; Tias Hadaning; Sarah; Mayang Pipit
International Journal of Technology and Education Research Vol. 4 No. 03 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i03.4844

Abstract

A film poster is a visual communication medium that not only functions as a promotional tool, but also as a sign system capable of constructing meaning, shaping perceptions, and directing audience expectations towards the film's content. This study aims to analyze the meaning contained in the Abadi Nan Jaya film poster using Charles Sanders Peirce's semiotic theory which includes representation, objects, interpretants, and the classification of signs in the form of icons, indexes, and symbols. This study uses a qualitative descriptive approach with a semiotic analysis method. The primary data is the official Abadi Nan Jaya film poster which is analyzed based on visual elements such as color, typography, character expressions, image composition, and cultural background. The results show that the poster is effective in constructing a representation of the post-plague world through the dominance of dark colors, zombie visuals, and the characters' expressions of fear. In addition to presenting a horror film image, the poster also contains a deeper meaning about the misuse of traditional knowledge, human ambition for immortality, and the collapse of the social order due to the exploitation of culture and scientific knowledge. The use of a village background and traditional herbs strengthens the local Indonesian identity, thus distinguishing this film from zombie films in general. Thus, the Abadi Nan Jaya poster not only functions as a promotional medium, but also as a cultural communication medium that conveys social criticism through a visual sign system. The findings of this study are expected to enrich semiotic studies in the field of visual communication and Indonesian film.
Constructing And Destabilizing Ideology In A Media Poster On The Free Nutritious Meal Program (Mbg): A Barthes–Derrida Analysis Handini Aprillia Ros; Mayang Pipit
International Journal of Technology and Education Research Vol. 4 No. 03 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i03.4949

Abstract

This study investigates how meaning and ideology are constructed and contested in a media poster featuring Dr. Media Wahyudi Askar in relation to Indonesia’s Free Nutritious Meal Program (MBG). Employing a qualitative visual discourse analysis, the study integrates Roland Barthes’ semiotic framework and Jacques Derrida’s deconstructive approach to examine how visual political communication shapes public understanding of policy issues. The findings reveal that the poster constructs authority, credibility, and policy legitimacy through interconnected visual and textual signs that operate at the levels of denotation, connotation, and myth. At the same time, a deconstructive reading demonstrates that these meanings are neither fixed nor self-evident but remain dependent on unstable oppositions, exclusions, and alternative interpretations. The study concludes that visual political communication actively participates in the production and negotiation of ideological meanings rather than merely reflecting social reality. By combining semiotics and deconstruction, this research contributes a more comprehensive framework for analyzing contemporary visual discourse and offers insight into how authority, legitimacy, and public knowledge are constructed and challenged in digital media.
Representation Of Imbalance And Restoration In The Lion King: An Analysis Of Tzvetan Todorov's Narrative Structure And Roland Barthes' Semiotics Anisa Puspadewi; Gina Raisah; Debby Farhani Alwy; Witri Sawalia; Mayang Pipit
International Journal of Technology and Education Research Vol. 4 No. 03 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i03.4969

Abstract

The Lion King has been widely analyzed through narrative, moral, and semiotic perspectives; however, most previous studies examine either the film's plot structure or its symbolic elements separately. Limited attention has been given to the relationship between narrative progression and symbolic representation in constructing ideological meanings. Therefore, this study aims to investigate how Disney's The Lion King (1994) portrays leadership, responsibility, and social order through the integration of narrative and semiotic dimensions. Employing a qualitative descriptive design, this study uses Tzvetan Todorov's narrative theory and Roland Barthes' semiotic framework as complementary analytical tools. The data consist of selected scenes, dialogues, visual symbols, and narrative events obtained from the film. Data were collected through repeated viewing, documentation, and scene classification based on Todorov's five narrative stages, followed by semiotic interpretation at the denotative, connotative, and mythological levels. The findings reveal that the transition from disequilibrium to restoration is not merely a narrative process but also a symbolic journey that redefines legitimate leadership. Key symbols, including Pride Rock, the Circle of Life, and the environmental transformation of the Pride Lands, function as visual representations of authority, accountability, and communal harmony. The study further demonstrates that leadership in the film is constructed as an ethical responsibility achieved through self-recognition and social restoration rather than inherited privilege alone. By integrating narrative and semiotic analyses, this research offers a more comprehensive understanding of how animated films communicate ideological values and contributes a novel perspective to existing studies on The Lion King.
A Semiotic Analysis Of Collagen Milk Advertising Using Roland Barthes’ Theory Ellin Nurhayati; Fransisca Indah Sulistyowati; Rachel Putri Andra; Mayang Pipit
International Journal of Technology and Education Research Vol. 4 No. 03 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i03.5010

Abstract

The purpose of this study is to apply Roland Barthes' semiotic theory to examine the meanings created in the Collagena Milk commercial. The study uses a qualitative descriptive approach, gathering information from a YouTube Collagena Milk commercial starring Song Hye Kyo. Three layers of signification denotation, connotation, and myth are the main emphasis of the investigation. The results show that the advertisement's verbal and visual components such as the celebrity endorser, product packaging, scientific drawings, and promotional messages are presented at the denotative level. Connotative connotations associated with youth, beauty, health, self-assurance, reliability, and ideal femininity are produced by these indicators. At the mythological level, the commercial promotes the idea that using collagen-based treatments may preserve beauty and that young appearance is the ideal standard of beauty. The inclusion of scientific images and celebrity endorsements enhances the sense of the efficacy and legitimacy of the product. The study comes to the conclusion that the commercial can serve as a cultural text that influences societal views of beauty, age, and femininity in addition to being a marketing tool due to the interplay of denotative, connotative, and mythological connotations. The results advance knowledge of how advertising uses verbal and visual cues to create and uphold cultural beliefs.
Roland Barthes' Semiotic Analysis Of The Film Poster For Lila's Story Dede Budianto; Mayang Pipit
International Journal of Technology and Education Research Vol. 4 No. 03 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i03.5096

Abstract

A film poster is a visual communication medium that serves to introduce a film and build audience expectations through the use of visual signs. This study aims to analyze the denotative, connotative, and mythical meanings in the poster for the film Cerita Lila using Roland Barthes's semiotic theory. The study employed a qualitative approach with semiotic analysis methods. The data consisted of one official poster for the film Cerita Lila, which was analyzed based on elements such as characters, color, lighting, composition, setting, typography, and visual expression. The results show that the poster not only represents the horror genre but also constructs a myth about women as figures trapped in trauma, suffering, and the supernatural world. The dominance of dark colors, the position of the main character, the presence of sleeping children, and the old house generate connotative meanings regarding psychological fear and family conflict. At the mythical level, the poster reproduces Indonesian beliefs regarding the association of old houses, long-haired women, and the supernatural world as symbols of the presence of unseen threats.
Co-Authors Angga Krisaccani Anisa Puspadewi Annisa Nuansa Indah Asri Jannah Wati Azana Rahma Debby Farhani Alwy Dede Budianto Ellin Nurhayati Fransisca Indah Sulistyowati Gina Raisah Gloria Jersey Mozrapa Handini Aprillia Ros Hilmi Ali Salama Iin Afriyanti Indah Juniasari T. Lia Nur Amaliah Mingga Ria Hadi Mulida Isfandiawaty Nadila Aulia Ashyurin Naufal Budiman Nurhijjah Nelly Waty Siregar Nurlatifah Nurmaya Khoerunnisa Nurul Khotimah Nurul Mashlihah Osy Benu Ismail Peni Marcdianti Putri Rizky Ramadhani Rachel Putri Andra Rohmah Nur Fajriyati Salamah Rizki Utami Salfiyaningsih Sarah Siti Komariah Tias Hadaning Tiones Sagala Witri Sawalia Wulan Widya Istiyana Yati Kurniati Yusuf Zaenal Muttaqin