Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Proceedings of The ICECRS Procedia of Social Sciences and Humanities
Ika Oktaviyanti
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Marketing and Production Strategy for Impala Crackers at Dua Bebek MSME, Kandangan Village, Krembung District, Sidoarjo Regency, East Java: Strategi Pemasaran dan Produksi Kerupuk Impala Pada UMKM Dua Bebek, Desa Kandangan, Kec. Krembung, Kab. Sidoarjo, Jawa Timur Mochammad Yusril Umam; Ika Oktaviyanti
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/00htyh81

Abstract

General Background Small and medium enterprises in the snack food sector play a vital role in local economic sustainability and community employment generation. Specific Background Kerupuk Impala Dua Bebek operates within traditional distribution networks, applying basic marketing mix strategies to maintain regional market presence. Knowledge Gap However, the transition mechanism from conventional manual distribution to digital commerce among resource-constrained food enterprises remains insufficiently explored. Aims This study analyzes product, pricing, distribution, and promotional strategies while assessing their operational impacts on enterprise competitiveness. Results Findings reveal that relying on manual marketing and additive-free production preserves product safety and local employment, but restricts shelf life and geographic market reach. Novelty This research highlights the operational trade-offs between additive-free food manufacturing and conventional distribution limitations in rural micro-enterprises. Implications Small food producers must adopt structured e-commerce strategies to mitigate competitive vulnerabilities and expand market boundaries beyond local regions.  Key Findings Highlights Manual distribution and reliance on local market orders limit geographic expansion and sales growth. Manufacturing additive-free food products enhances safety but restricts shelf life and distribution range. Adopting digital platforms offers structured pathways to overcome conventional marketing constraints. Keywords: Marketing Strategy, Micro Enterprise, Traditional Distribution, Food Production, Market Reach
Enterprise Resource Planning Accelerates Sales Administration And Feed Distribution: Perencanaan Sumber Daya Perusahaan Mempercepat Administrasi Penjualan Dan Distribusi Pakan Rafli Bahtiar; Ika Oktaviyanti
Proceedings of The ICECRS Vol. 12 No. 3 (2024)
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/icecrs.v12i3.1886

Abstract

General Background The agricultural industry increasingly relies on integrated technological systems to ensure operational speed and accurate product deliveries. Specific Background PT Japfa Comfeed Indonesia utilizes Systems Applications and Products in Data Processing to manage real-time inventory, prioritize orders, and design delivery routes for livestock nourishment. Knowledge Gap Although integrated software consolidates business functions, the difficulties employees face when transitioning from manual methods to complex digital interfaces remain underexplored. Aims This study investigates the utilization of enterprise software by administrative staff to identify strategies for optimizing operational procedures and expedition handling. Results Qualitative analysis employing observation and a fishbone diagram reveals that software adoption reduces order completion time by fifteen percent and decreases data input mistakes by twenty percent. Conversely, employees experience difficulties adapting to unintuitive system interfaces, leading to human errors and workflow delays. Novelty This research maps specific socio-technical bottlenecks, categorizing human, method, material, and environmental challenges within agribusiness logistics software transitions. Implications Organizations must provide continuous technical training and simplify system navigation to secure employee adaptation, thereby maximizing logistics agility and customer satisfaction. Highlights:  Digital integration reduces order completion time and minimizes manual input mistakes. Unintuitive software interfaces trigger employee resistance during technological transitions. Continuous technical training secures operational agility and logistics accuracy. Keywords: Agribusiness Operations, Expedition Handling, Order Processing, Technology Adaptation, Logistics Management
Co-Authors Mochammad Yusril Umam Rafli Bahtiar