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All Journal PENG: Jurnal Ekonomi dan Manajemen Jurnal Ilmu Sosial dan Humaniora
Indy Fauziah Hanifa
Universitas Muhammadiyah Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Systematic Literature Review: Efektivitas Komunikasi Organisasi Internal Terhadap Kinerja Karyawan Dea Wisnu Ramdani; Indy Fauziah Hanifa; Lailafitri Pratiwi Kadmadi; Aisyah Humayyrah; Sofa Perihah Nurasiah
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d0myd580

Abstract

Internal organizational communication is a crucial factor in improving employee performance through information delivery, work coordination, and the establishment of effective relationships within the organization. However, previous research findings regarding the influence of internal communication on employee performance differ, necessitating a more comprehensive study. This study aims to analyze the effectiveness of internal organizational communication on employee performance through a Systematic Literature Review (SLR) approach. The study was conducted by identifying, selecting, evaluating, and synthesizing scientific articles published between 2020 and 2026. The literature search was conducted using Google Scholar through the Publish or Perish application, using the keywords organizational internal communication, employee performance, organizational communication effectiveness, and internal communication. The results indicate that most studies conclude that internal organizational communication has a positive and significant effect on employee performance. Communication effectiveness is influenced by factors such as teamwork, work motivation, work discipline, work environment, job descriptions, employee empowerment, rewards and punishments, and the use of digital communication media. Conversely, ineffective communication can lead to miscommunication, poor coordination, and decreased productivity. Therefore, organizations need to build open, transparent internal communication supported by digital technology to improve communication effectiveness and optimize employee performance.
Analisis Etika Pemasaran dan Dampaknya terhadap Reputasi Merek pada Kampanye Iklan Air Mineral Aisyah Humayyrah; Halimah Zahrah; Amelia Rahmadani; Indy Fauziah Hanifa; Nabila Syaharani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/haad0782

Abstract

This study aims to explore the ethical aspects of Le Minerale's advertising promotion and its impact on brand image. The case highlighted is the Le Minerale billboard showing two unaccompanied babies, which has sparked controversy in society. This research method uses a descriptive qualitative approach by conducting literature studies, observing advertising content, and narrative analysis. The research findings indicate that the advertisement violates the Indonesian Advertising Ethics (EPI) guidelines, especially regarding child exploitation and honesty in delivering messages. This violation causes negative reactions from the public, reduces consumer trust levels, and has the potential to damage brand reputation in the long term. This study emphasizes the importance of integrating ethics in business and consumer protection regulations in marketing strategies, as well as the need for companies to formulate reputation recovery steps through clear and responsible crisis communication. In this context, companies must consider the social and ethical impacts of every marketing decision taken. Therefore, this study can be a reference for companies to increase ethical awareness in product promotion and build a positive brand image in the eyes of consumers. Thus, companies can avoid the same mistakes and increase consumer trust in the brand. In addition, this study can also contribute to the development of marketing ethics and consumer protection theories in Indonesia.
Co-Authors Aisyah Humayyrah Amelia Rahmadani Dea Wisnu Ramdani Halimah Zahrah Lailafitri Pratiwi Kadmadi Nabila Syaharani Sofa Perihah Nurasiah