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All Journal PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Amelia Rahmadani
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance

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Analisis Dampak The Dark Triad Terhadap Perilaku Kerja Karyawan Generasi Z di Lingkungan Organisasi Modern Aulia Silvana; Amelia Rahmadani; Naura Rahadhatul Aisy; Tariza Mega Pratiwi Garini; Sofa Parihah Nurasiah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b6sdtk45

Abstract

The dynamic organizational environment requires companies to understand the factors influencing employees' work behavior, including personality traits associated with The Dark Triad, namely Machiavellianism, narcissism, and psychopathy. This study aims to analyze the influence of Dark Triad characteristics on the work behavior of Generation Z employees in modern organizational settings. The study employs a Systematic Literature Review (SLR) using a descriptive approach through the identification, selection, and synthesis of relevant scientific literature. The findings indicate that Dark Triad characteristics are associated with higher levels of Counterproductive Work Behavior (CWB), poorer interpersonal relationships, workplace ostracism, and unethical behavior in the workplace. Among the three dimensions, Machiavellianism is identified as the most dominant predictor of counterproductive work behavior due to individuals' tendency toward manipulation and self-interest. In addition, Early Maladaptive Schemas contribute to explaining these behavioral tendencies. These findings highlight the importance of considering personality traits in human resource management practices to foster a productive, collaborative, and ethical work environment for Generation Z employees.
Analisis Etika Pemasaran dan Dampaknya terhadap Reputasi Merek pada Kampanye Iklan Air Mineral Aisyah Humayyrah; Halimah Zahrah; Amelia Rahmadani; Indy Fauziah Hanifa; Nabila Syaharani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/haad0782

Abstract

This study aims to explore the ethical aspects of Le Minerale's advertising promotion and its impact on brand image. The case highlighted is the Le Minerale billboard showing two unaccompanied babies, which has sparked controversy in society. This research method uses a descriptive qualitative approach by conducting literature studies, observing advertising content, and narrative analysis. The research findings indicate that the advertisement violates the Indonesian Advertising Ethics (EPI) guidelines, especially regarding child exploitation and honesty in delivering messages. This violation causes negative reactions from the public, reduces consumer trust levels, and has the potential to damage brand reputation in the long term. This study emphasizes the importance of integrating ethics in business and consumer protection regulations in marketing strategies, as well as the need for companies to formulate reputation recovery steps through clear and responsible crisis communication. In this context, companies must consider the social and ethical impacts of every marketing decision taken. Therefore, this study can be a reference for companies to increase ethical awareness in product promotion and build a positive brand image in the eyes of consumers. Thus, companies can avoid the same mistakes and increase consumer trust in the brand. In addition, this study can also contribute to the development of marketing ethics and consumer protection theories in Indonesia.
Co-Authors Aisyah Humayyrah Aulia Silvana Halimah Zahrah Indy Fauziah Hanifa Nabila Syaharani Naura Rahadhatul Aisy Sofa Parihah Nurasiah Tariza Mega Pratiwi Garini