Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Rhi Muhammad Ibnu Hibban
Universitas Negeri jakarta
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kualitas Produk dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Mediasi Rhi Muhammad Ibnu Hibban; Osly Usman
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1hzf2q42

Abstract

This study aims to analyze the effect of product quality and price on customer loyalty through customer satisfaction as a mediating variable. The research employed a quantitative approach using an explanatory research design. The population consisted of customers who had purchased or used the products under study, with a sample of 200 respondents selected using a purposive sampling technique. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4 software. The results indicate that product quality has a positive and significant effect on customer satisfaction (β = 0.336; p < 0.001) and customer loyalty (β = 0.253; p < 0.001). Price also has a positive and significant effect on customer satisfaction (β = 0.336; p < 0.001) and customer loyalty (β = 0.206; p = 0.002). Furthermore, customer satisfaction has a positive and significant effect on customer loyalty (β = 0.298; p < 0.001). The mediation analysis reveals that customer satisfaction partially mediates the relationship between product quality and customer loyalty (β = 0.100; p = 0.001), as well as the relationship between price and customer loyalty (β = 0.100; p = 0.001). These findings indicate that improving product quality and implementing appropriate pricing strategies not only enhance customer loyalty directly but also indirectly through increased customer satisfaction. The findings suggest that companies should prioritize continuous improvements in product quality and establish competitive pricing strategies that reflect the value perceived by customers in order to enhance customer satisfaction and foster long-term customer loyalty.
Pengaruh Perilaku Interaktivitas Live Streaming terhadap Purchase Intention pada Keputusan Pembelian Thrift Shop, melalui Literasi Ekonomi sebagai Variabel Mediasi Studi pada Generasi Z di Provinsi DKI Jakarta RHI Muhammad Ibnu Hibban; Karuniana Dianta A. Sebayang; Saparuddin Mukhtar
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Circular Economy and Green Innovation for Sustainable Business D
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/3nfk9486

Abstract

This study aims to analyze the influence of live streaming interactivity and purchase intention on thrift shop product purchasing decisions, with economic literacy as a mediating variable among Generation Z in DKI Jakarta Province. The method used was a quantitative approach, with data collected through a questionnaire from 100 student respondents. Data analysis was conducted using Partial Least Square Structural Equation Modeling (PLS-SEM). The results showed that live streaming interactivity had a positive and significant effect on purchase decisions. Purchase intention also had a significant influence on thrift shop product purchasing decisions. However, economic literacy did not mediate the effect of live streaming interactivity or purchase intention on purchase decisions. These findings strengthen the application of the Theory of Planned Behavior (TPB) in understanding the digital consumption behavior of the younger generation and emphasize the importance of interactivity in live streaming marketing strategies for thrift products. This study provides theoretical contributions to the development of digital economic literacy and practical input for thrift shop businesses in designing more effective promotions.
Co-Authors Karuniana Dianta Arfiando Sebayang Osly Usman Saparuddin Mukhtar