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All Journal Jurnal Ilmiah METADATA Jurnal Masyarakat Madani Indonesia
Muhammad Arif Ritonga
Universitas Wirahusada Medan
Religion Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pelatihan Digital Marketing untuk Meningkatkan Jiwa Kewirausahaan Siswa di Era Ekonomi Digital Muhammad Arif Ritonga; Nowell Dewantara; Andre Wijaya Bremana; Adrian Babtissay Simbolon
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 3 (2026): Agustus (In Progress)
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/xnn53n61

Abstract

Perkembangan ekonomi digital telah menciptakan berbagai peluang bisnis baru yang dapat dimanfaatkan oleh generasi muda, termasuk siswa sekolah. Namun, masih banyak siswa yang memiliki keterbatasan pengetahuan dan keterampilan dalam memanfaatkan digital marketing sebagai sarana pengembangan jiwa kewirausahaan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan motivasi siswa mengenai kewirausahaan melalui pemanfaatan digital marketing. Kegiatan dilaksanakan pada bulan Mei 2026 di Sekolah Cerdas Mandiri dengan metode pelatihan, sosialisasi, diskusi interaktif, dan praktik penggunaan platform digital sebagai media promosi produk dan jasa. Evaluasi kegiatan dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan pemahaman siswa mengenai konsep kewirausahaan, strategi pemasaran digital, pemanfaatan media sosial untuk promosi, serta peluang usaha di era ekonomi digital. Selain itu, peserta menunjukkan antusiasme yang tinggi selama pelatihan dan mampu mengidentifikasi peluang bisnis yang dapat dikembangkan melalui platform digital. Kegiatan ini memberikan kontribusi positif dalam membentuk jiwa kewirausahaan siswa serta meningkatkan kesiapan mereka dalam menghadapi tantangan dan peluang ekonomi digital. Oleh karena itu, program pelatihan digital marketing perlu dilakukan secara berkelanjutan untuk mendukung pengembangan kompetensi kewirausahaan generasi muda.
STRATEGIC SYNERGY BETWEEN HUMAN RESOURCE MANAGEMENT AND MARKETING MANAGEMENT TO ENHANCE COMPETITIVE ADVANTAGE Andre Wijaya Bermana; Muhammad Arif Ritonga; Dewi Ratna Bulan Siregar; Sontina Griche Tambunan
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1106

Abstract

This study aims to analyze the strategic synergy between Human Resource Management and Marketing Management in improving competitive advantage within organizations. In the increasingly competitive business environment, companies are required to integrate internal resource management with effective marketing strategies to achieve sustainable organizational performance. This research uses a quantitative approach with data collection techniques through questionnaires distributed to employees and management involved in human resource and marketing activities. The data were analyzed using multiple linear regression analysis to determine the influence of Human Resource Management and Marketing Management on competitive advantage. The results of the study indicate that Human Resource Management has a positive and significant effect on competitive advantage through employee competency development, work motivation, and organizational commitment. In addition, Marketing Management also significantly influences competitive advantage through customer-oriented strategies, innovation, and market expansion. Simultaneously, the synergy between Human Resource Management and Marketing Management contributes significantly to strengthening organizational competitiveness. This study concludes that strategic collaboration between human resource management and marketing management can create sustainable competitive advantages and improve organizational performance in facing business competition.
Co-Authors Adrian Babtissay Simbolon Andre Wijaya Bermana Andre Wijaya Bremana Dewi Ratna Bulan Siregar Nowell Dewantara Sontina Griche Tambunan