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All Journal Jurnal Pembelajaran Bahasa dan Sastra
Helmin Maele
Prodi Pendidikan Bahasa dan Sastra Indonesia, Universitas Negeri Gorontalo, Gorontalo, Indonesia
Education Languange, Linguistic, Communication & Media Other

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Netizens of Rhetorical Strategy in Responding to President Prabowo Subianto's Political Policy Campaign on Budget Cuts Helmin Maele; Muslimin; Puspita Dian Agustin
Jurnal Pembelajaran Bahasa dan Sastra Vol. 5 No. 3 (2026): Mei 2026
Publisher : Raja Zulkarnain Education Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55909/jpbs.v5i3.1496

Abstract

This study aims to describe the forms and identify patterns of netizens' rhetorical strategies in the comments section in response to President Prabowo Subianto's political campaign policy regarding budget cuts. This study uses a qualitative approach with a descriptive qualitative approach. The data analyzed consisted of public comments sourced from the KompasTV YouTube video titled "Prabowo Bluntly: Some Oppose Him Regarding Budget Cuts, Feeling Like a Little King!". Data collection techniques were carried out through reading techniques, documentation techniques, and purposive sampling techniques. The data analysis technique includes three stages: data reduction, data presentation, conclusion drawing and verification. The results of this study indicate that 55 netizens' rhetorical strategies were found, consisting of 2 Ethos (3.6%), 15 Pathos (27.3%), 8 Logos (14.5%), 24 Pathos + Logos combinations (43.6%), 2 Ethos + Pathos combinations (3.6%), and 4 Ethos + Pathos + Logos combinations (7.3%). These rhetorical strategies are demonstrated through the use of references to figures, personal experiences, emotional sentences, satire, rhetorical questions, and logical arguments. These findings indicate that netizens tend to combine emotional elements and logical reasoning when expressing their opinions regarding President Prabowo Subianto's budget cuts policy on digital media.
Co-Authors Muslimin Puspita Dian Agustin