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All Journal Target : Jurnal Manajemen Bisnis IIJSE
Handry Sudiartha Athar
Universitas Mataram, Mataram, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Keberlanjutan Budaya dan Keterlibatan Pelanggan pada Hotel Ramah Lingkungan Baiq Candra Herawati; Handry Sudiartha Athar; Arwin Yafi Rahmatullah; Siti Soraya; Erwin Suhendra
Target : Jurnal Manajemen Bisnis Vol. 8 No. 1 (2026): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v8i1.6362

Abstract

This study examines how perceived cultural sustainability explains green customer engagement ineco-friendly hotels by considering green brand love and cultural identity strength. The study addresses the need for a culturally grounded explanation of green hospitality engagement in island destinations where environmental practices intersect with local culture and identity. A quantitative explanatory design was applied to domestic tourists who had experienced eco-friendly hotel services in Bali, West Nusa Tenggara, and East Nusa Tenggara. Using purposive sampling, 300 valid responses were analyzed. The constructs were measured using seven-point Likert scales, and the data were analyzed using a two- stage CB-SEM procedure with AMOS. Confirmatory factor analysis was used to assess the measurement model, while path analysis with mean-centered interaction terms was used to test direct, mediating, and moderating effects. The findings show that perceived cultural sustainability has a significant direct effect on green customer engagement but does not significantly influence green brand love. Green brand love strongly influences green customer engagement, indicating that emotional attachment remains an important driver of engagement. The mediation effect of green brand love is therefore not the main mechanism linking perceived cultural sustainability and green customer engagement. However, cultural identity strength significantly strengthens the relationship between perceived cultural sustainability and green brand love. This study contributes by showing that cultural sustainability shapes engagement more directly, while cultural identity helps transform cultural sustainability cues into brand affection.
The Influence of Personal Relationships and Work Programs on Village Heads' Decisions in Choosing Regent Candidates in West Lombok with Trust as Mediation Sudirman Sudirman; Baiq Handayani Rinuastuti; Handry Sudiartha Athar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8645

Abstract

This study aims to analyze the effect of personal relationships and work programs on village heads' decisions in choosing regent candidates in West Lombok, with trust as a mediating variable. The research method used is quantitative by distributing questionnaires to village heads as respondents, and the data is analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) model. The results showed that personal relationships and work programs have a significant positive effect on trust, and have a direct and indirect effect on voting decisions through trust as mediation. This finding indicates that trust is a strategic factor that strengthens the influence of personal relationships and work programs in the political decision-making process at the village level
The Effect of Digital Promotion, Online Advertising, and Customer Service Quality on the Decrease in Tokopedia Purchases Amid Competitive E-Commerce Competition in Mataram City Putri Dewi Santika; Handry Sudiartha Athar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10635

Abstract

This study aimed to investigate the impact of digital promotion, online advertising, and customer service quality on changes in consumer purchasing behavior on the Tokopedia platform amid the growing competition within the e-commerce industry in Mataram City. The research employed a quantitative method using a survey design. A total of 100 respondents were selected through purposive sampling based on predetermined criteria, with the study focusing on active Tokopedia users who had experience conducting transactions on the platform. Data obtained from the questionnaires were processed and analyzed using multiple linear regression analysis with the support of SPSS version 27 software. The findings revealed that digital promotion, online advertising, and customer service quality significantly influenced the decrease in purchasing activity on Tokopedia. Both the partial and simultaneous tests confirmed that these variables contributed significantly to explaining variations in consumer purchasing behavior. In addition, digital promotional efforts and online advertising were shown to influence consumers’ purchasing intentions, while customer service quality emerged as an important factor in maintaining customer loyalty and continued platform engagement.
Co-Authors Arwin Yafi Rahmatullah Baiq Candra Herawati Baiq Handayani Rinuastuti Erwin Suhendra Putri Dewi Santika Siti Soraya Sudirman Sudirman