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OPTIMALISASI SUMBER DAYA MANUSIA MELALUI PELATIHAN TELEMARKETING DALAM MENINGKATKAN KUALITAS PELAYANAN DONATUR PADA YAYASAN SOSIAL Herawati; Dadang; Supatmi; Iwan Supriyanto; Werna Hendri Nopayana; Mu'taeri; Fitri Rachmiati Sunarya
Haga : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2026): Haga: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/haga.v5i1.5368

Abstract

Social foundations rely heavily on public trust and long-term donor relationships to sustain their programs. However, many foundations still experience limitations in donor communication, service management, and volunteer competence, reducing the effectiveness of donor engagement. This community service program aimed to strengthen human resource capacity through telemarketing training to improve the quality of donor services across three partner social foundations. The program employed a participatory approach consisting of preliminary observation, needs assessment, interactive training, simulation, mentoring, and evaluation. The activities involved administrators and volunteers who directly interacted with donors in daily fundraising services. The implementation focused on communication techniques, ethical donor services, relationship management, and practical telemarketing skills. The program results show that participants demonstrate improved communication competence, greater confidence in interacting with donors, and a better understanding of structured donor service management. The participating foundations also begin to adopt more systematic service practices and strengthen internal coordination in maintaining donor relationships. Overall, telemarketing training serves as an effective strategy for enhancing volunteer capacity while supporting sustainable donor engagement within social foundations. Continuous mentoring and periodic evaluation remain essential to maintain the long-term impact of the program. Keywords: human resource development1; telemarketing training2; donor service3; social foundation4; community service5;
Cyberbullying di Era Digital dan Implikasinya terhadap Perilaku Mad’u: Analisis Psikologi Dakwah Berbasis Hierarki Kebutuhan Maslow Iwan Supriyanto; M. Adkha Rosadi; Supatmi; Meity Suryandari
Journal of Education and Learning Sciences Vol. 6 No. 1 (2026): March 2026
Publisher : CV. Gerasi Insan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56404/jels.v6i1.264

Abstract

The rapid development of digital technology has intensified social interactions through social media, but it has also led to the emergence of cyberbullying, which affects the psychological condition and behavior of mad’u. This study addresses how cyberbullying influences mad’u behavior and how it can be analyzed using Maslow’s Hierarchy of Needs within the framework of da’wah psychology. This research employs a qualitative approach using library research by analyzing relevant scholarly literature. The findings reveal that cyberbullying is closely related to the imbalance in fulfilling psychological needs, including safety, belongingness, esteem, and self-actualization. This condition contributes to the emergence of aggressive behavior and unethical digital communication. The study concludes that a da’wah psychology approach based on Maslow’s theory can serve as an effective strategy in shaping more ethical, empathetic, and spiritually grounded mad’u behavior in the digital era.