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OPTIMALISASI SUMBER DAYA MANUSIA MELALUI PELATIHAN TELEMARKETING DALAM MENINGKATKAN KUALITAS PELAYANAN DONATUR PADA YAYASAN SOSIAL Herawati; Dadang; Supatmi; Iwan Supriyanto; Werna Hendri Nopayana; Mu'taeri; Fitri Rachmiati Sunarya
Haga : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2026): Haga: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/haga.v5i1.5368

Abstract

Social foundations rely heavily on public trust and long-term donor relationships to sustain their programs. However, many foundations still experience limitations in donor communication, service management, and volunteer competence, reducing the effectiveness of donor engagement. This community service program aimed to strengthen human resource capacity through telemarketing training to improve the quality of donor services across three partner social foundations. The program employed a participatory approach consisting of preliminary observation, needs assessment, interactive training, simulation, mentoring, and evaluation. The activities involved administrators and volunteers who directly interacted with donors in daily fundraising services. The implementation focused on communication techniques, ethical donor services, relationship management, and practical telemarketing skills. The program results show that participants demonstrate improved communication competence, greater confidence in interacting with donors, and a better understanding of structured donor service management. The participating foundations also begin to adopt more systematic service practices and strengthen internal coordination in maintaining donor relationships. Overall, telemarketing training serves as an effective strategy for enhancing volunteer capacity while supporting sustainable donor engagement within social foundations. Continuous mentoring and periodic evaluation remain essential to maintain the long-term impact of the program. Keywords: human resource development1; telemarketing training2; donor service3; social foundation4; community service5;
Transformation of Mad’u Mentality in Addressing Social Media Addiction: A Social Learning Theory Approach in the Psychology of Da’wah Herawati; Maskanah; Dadang; Sukirman; Meity Suryandari
Journal of Education and Learning Sciences Vol. 6 No. 1 (2026): March 2026
Publisher : CV. Gerasi Insan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56404/jels.v6i1.260

Abstract

The rapid growth of digital technology has significantly transformed human behavior, including the mentality of mad’u in responding to social media use. However, excessive use has led to social media addiction, which negatively affects psychological, social, and spiritual aspects. This study aims to analyze how the mentality of mad’u transforms in dealing with social media addiction through the perspective of Social Learning Theory in da’wah psychology. The research applies a qualitative approach using library research, by examining relevant scholarly literature related to social media addiction, social learning processes, and Islamic da’wah strategies. The findings indicate that mad’u’s mentality is shaped through observational learning, imitation, and reinforcement from digital environments, especially through influencers and online communities. This condition requires adaptive and psychologically grounded da’wah strategies. The study concludes that integrating Social Learning Theory into da’wah practices can effectively transform mad’u’s mentality toward more critical, balanced, and spiritually grounded behavior in the digital era.
THE RELATIONSHIP BETWEEN KNOWLEDGE AND POVERTY: A Theoretical and Empirical Study in the Contemporary Era Herawati; Supatmi; Werna Hendri Nopayana; Dadang; Koharudin; Sobirin
Journal of Education and Learning Sciences Vol. 6 No. 1 (2026): March 2026
Publisher : CV. Gerasi Insan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56404/jels.v6i1.271

Abstract

This study examines the relationship between knowledge and poverty from both theoretical and empirical perspectives in the contemporary era. Poverty is understood as a multidimensional phenomenon that extends beyond income deprivation to include limited access to education, healthcare, and social participation. Using a qualitative library research method, this study analyzes secondary data derived from academic journals, scholarly books, and reports from international institutions such as the World Bank, United Nations Development Programme, and International Labour Organization. The analysis employs a descriptive content analysis approach to synthesize findings from various sources. The results indicate that knowledge, particularly through education and digital literacy, plays a significant role in reducing poverty by increasing productivity, income, and access to economic opportunities. However, the relationship is not linear, as it is influenced by several mediating and moderating factors, including educational quality, labor market relevance, institutional capacity, access to financial capital, and structural inequalities. Furthermore, the study highlights the importance of digital literacy and gender equality as critical dimensions in contemporary poverty reduction efforts. This study concludes that knowledge can serve as a powerful instrument for poverty alleviation when supported by inclusive policies, relevant education systems, and equitable access to resources. Therefore, integrated strategies that combine educational improvement, digital inclusion, and institutional strengthening are essential to effectively address poverty in developing countries, including Indonesia.