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All Journal TOMAN: Jurnal Topik Manajemen
M. Fahri Ramadhan
Prodi Perbankan Syariah Universitas Indo Global Mandiri

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The Importance of Business Communication in Maintaining Consumer Trust in the Era of Disruption M. Fahri Ramadhan; Saprida Saprida; Fadilla Fadilla; Havis Aravik; Ahmad Tohir
TOMAN: Jurnal Topik Manajemen Vol. 3 No. 2 (2026): TOMAN: Jurnal Topik Manajemen (In PRESS)
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/toman.v3i2.482

Abstract

The era of disruption, marked by advances in digital technology, has changed the way businesses interact with their consumers. To maintain consumer trust, businesses must implement effective business communication. The purpose of this study is to examine the importance of business communication in maintaining consumer trust in the era of disruption. The method used is a qualitative descriptive approach to conduct literature research. This was done by reviewing various relevant journals and scientific sources. The results show that transparent, responsive, and consistent business communication can increase consumer trust and loyalty. Digital media is also an important strategy for building closer relationships with customers. Therefore, to maintain their competitiveness and maintain customer trust, companies must create communication strategies that are responsive to technological advances.
Co-Authors Ahmad Tohir Fadilla Fadilla Havis Aravik Saprida Saprida