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All Journal TOMAN: Jurnal Topik Manajemen
Fadilla Fadilla
Prodi Perbankan Syariah Universitas Indo Global Mandiri

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The Role of Digital Communication in Enhancing a Company's Competitive Advantage Muhamad Bagas Julio; Saprida Saprida; Havis Aravik; Ahmad Tohir; Fadilla Fadilla
TOMAN: Jurnal Topik Manajemen Vol. 3 No. 2 (2026): TOMAN: Jurnal Topik Manajemen (In PRESS)
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/toman.v3i2.481

Abstract

Business communication in the digital era has undergone changes due to the rapid development of information and communication technology. The purpose of this explanation is to examine how digital communication contributes to increasing a company's competitive advantage. This research uses a conceptual and empirical approach. This study employed a qualitative method with a literature review design and focused on scientific journal articles published between 2020 and 2025. The results show that digital communication helps strengthen brand image, disseminate information more quickly, and build better stakeholder relationships. Companies can reach a wider market more effectively through digital platforms such as social media, company websites, and digital marketing tools. Integrated digital communication also improves organizational responsiveness, customer loyalty, and innovation capacity. According to this study, businesses that strategically use digital communication will gain a more sustainable competitive advantage in the increasingly global marketplace.
The Importance of Business Communication in Maintaining Consumer Trust in the Era of Disruption M. Fahri Ramadhan; Saprida Saprida; Fadilla Fadilla; Havis Aravik; Ahmad Tohir
TOMAN: Jurnal Topik Manajemen Vol. 3 No. 2 (2026): TOMAN: Jurnal Topik Manajemen (In PRESS)
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/toman.v3i2.482

Abstract

The era of disruption, marked by advances in digital technology, has changed the way businesses interact with their consumers. To maintain consumer trust, businesses must implement effective business communication. The purpose of this study is to examine the importance of business communication in maintaining consumer trust in the era of disruption. The method used is a qualitative descriptive approach to conduct literature research. This was done by reviewing various relevant journals and scientific sources. The results show that transparent, responsive, and consistent business communication can increase consumer trust and loyalty. Digital media is also an important strategy for building closer relationships with customers. Therefore, to maintain their competitiveness and maintain customer trust, companies must create communication strategies that are responsive to technological advances.
From Internal to External: Integrating Corporate Communications in the Digital Age Edwin Juniarta; Saprida Saprida; Fadilla Fadilla; Havis Aravik; Ahmad Tohir
TOMAN: Jurnal Topik Manajemen Vol. 3 No. 2 (2026): TOMAN: Jurnal Topik Manajemen (In PRESS)
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/toman.v3i2.483

Abstract

With the development of digital technology, corporate communication patterns have shifted from separate internal and external communications to more integrated communications. This is necessary to improve relationships with various stakeholders and create information alignment. The purpose of this study is to examine how integrated corporate communications are implemented in the digital era and identify opportunities and barriers to its implementation. This study employed a qualitative approach and utilized library research to examine various relevant sources. According to the research findings, integrated communications can improve organizational coordination, maintain message consistency, strengthen corporate image, and build better relationships with the public and customers. However, companies must face challenges due to rapid technological advances and demands for transparency. Therefore, to maintain corporate competitiveness and sustainability in the digital era, an integrated communications strategy is crucial.
Social Media as a Support for Business Communication in the Digital Era Dwi Agustin; Saprida Saprida; Fadilla Fadilla; Havis Aravik; Ahmad Tohir
TOMAN: Jurnal Topik Manajemen Vol. 3 No. 2 (2026): TOMAN: Jurnal Topik Manajemen (In PRESS)
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/toman.v3i2.484

Abstract

In this digital era, we understand that the development of information, communication, and digital technology has a big impact on business growth. Because of these technological advancements, businesses are increasingly using digital media as a communication tool. Besides helping businesses communicate with consumers and customers, social media is also used by business owners as a marketing tool to grow their businesses. This article is based on data collected from many online sources, including several journals, books, and websites. The purpose of this study is to find out whether social media can function as a communication tool for businesses in the digital era. This study uses a qualitative approach, where the research is conducted by comparing several journals and drawing conclusions to create a new article from previous research done by other researchers. The study also uses a systematic literature review (SLR) method, which collects data from previously validated research. The purpose of this article is to better understand how social media can play an important role in business communication in the digital era.
Co-Authors Ahmad Tohir Dwi Agustin Edwin Juniarta Havis Aravik M. Fahri Ramadhan Muhamad Bagas Julio Saprida Saprida