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All Journal Indonesian Journal of Business Analytics (IJBA) Ekonomi Syariah, Perbankan, Hukum, dan Sistem
Ahmad Soleh
Universitas Muhammadiyah Jakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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THE ROLE OF RELIGIOUS INFLUENCERS IN THE DA'WAH DIGITAL SYSTEM A STUDY OF OPPORTUNITIES AND CHALLENGES IN THE COMMUNITY Ahmad Soleh; Tria Patrianti
EKOSSISTEM : Islamic Economics, Banking, Law, System Vol. 3 No. 6 (2025): Ekossistem Vol 3 Number 6 (2025)
Publisher : Yasi Learning Education Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17605/nfksah90

Abstract

This study aims to examine the role of religious inOluencers in digital da'wah in Indonesia, a country with a majority Muslim population. Despite the signiOicant potential to disseminate Islamic teachings through modern technology, communication barriers hinder the understanding of these teachings. Da'wah communication is considered crucial in Islam to attain the best rewards. The research methodology is qualitative with a descriptive approach. The results indicate that religious inOluencers bear a signiOicant responsibility in accurately and effectively conveying religious teachings through various communication channels. While easy access to online information presents opportunities, challenges such as misinformation dissemination and societal resistance need to be addressed. To overcome these obstacles, inOluencers must become intelligent, adaptive communicators who build trust with their audiences. By bridging tradition with technology, digital da'wah can serve as an effective means to responsibly disseminate religious values in the continuously evolving digital era. 
DA'I COMMUNICATION MANAGEMENT IN THE NAHDLATUL ULAMA RECITATION GROUP IN BEKASI (KAJIAN AL QUR'AN SURAH ALI IMRAN AYAT 104) Ahmad Soleh; Hadi Hidayat
EKOSSISTEM : Islamic Economics, Banking, Law, System Vol. 3 No. 6 (2025): Ekossistem Vol 3 Number 6 (2025)
Publisher : Yasi Learning Education Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17605/7xz6rr78

Abstract

The purpose of this study is to explore the management of Da'i communication in the Nahdatul Ulama recitation group in Bekasi based on Surah Ali Imran verse 104. The method used is a qualitative approach with literature study, including analysis of the text of the Qur'an and its interpretation to understand the context and meaning of the verse. Data collection is carried out through an in-depth study of the text. The results of the study show that the management of da'i communication in da'wah to the community is a complex process that requires planning, organizing, implementing and supervising communication as well as having listening skills, empathy, and understanding of verbal and non-verbal elements to create a harmonious relationship with the da'wah community. Good communication management skills not only help Da'i in preaching but also improve the ability to express themselves and understand others, and contribute to a collaborative social climate. This study also identifies how the communication management of a Da'i in dealing with group communication challenges such as resistance between group members due to lack of communication skills to convey and listen to messages from group members. The solution is that government support is needed such as contextual education and communication training for Da'i. Thus, investing in the communication management skills of a Da'i provides important benefits in achieving the broader goals of da'wah, creating an obedient, harmonious, and productive society.
Issue Management of the LAZISNU Philanthropic Institution in Strengthening Public Trust in NU-Care Jakarta Ahmad Soleh; Tria Patrianti; Evi Satispi; Sa'diyah El Adawiyah
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16185

Abstract

NU Care-LAZISNU is one of the largest philanthropic institutions in Indonesia that has a strategic role in collecting and managing zakat, infaq, and alms funds to support education, health, economic, environmental, and da'wah programs. The problem of inconsistency in zakat collection data that appears in the NU Care-LAZISNU report can be understood as part of the organizational communication issue that requires serious handling. The purpose of this study is how the issue management of the philanthropic institution lazisNu strengthens public trust in NU-Care Jakarta. The research method uses a qualitative approach with interviews with 16 selected informants also conducting observations, related documents and triangulation to test the validity of the data. The results of the study show that the issue management implemented by LAZISNU in building and strengthening public trust in NU Care's philanthropic programs is quite good in building and strengthening public trust in the LAZISNU Philanthropic Institution including transparency, negative stigma, and LAZISNU's communication model in managing issues that affect public trust in NU-Care is quite consistent, and the implementation of broader socialization so that it can increase public understanding of the programs run by NU-Care.
Co-Authors Adawiyah, Sa'diyah El Evi Satispi Hadi Hidayat Tria Patrianti Tria Patrianti