Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Bima Journal : Business, Management and Accounting Journal
Sulfitra Sulfitra
uhammadiyah University of Palopo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Influence Of Green Marketing, Product Quality, and Promotion On Consumer Satisfaction at Skincare Stores In BELOPA Sulfitra Sulfitra; Suhardi M. Anwar; Junaidi Junaidi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.863-876

Abstract

Purpose: This study aims to examine the effects of green marketing, product quality, and promotion on consumer satisfaction at a skincare store in Belopa, Luwu Regency, South Sulawesi. Methodology: A quantitative research approach was used through a survey method by distributing questionnaires to consumers with a sample size of (n=30), and the data were analyzed using statistical techniques. Results: The results show that all variables have a significant effect on consumer satisfaction, both simultaneously and partially, with product quality as the most dominant factor. Findings: Consumers place high value on product effectiveness and environmental responsibility, which contribute to their satisfaction. Novelty & Originality: The novelty of this study lies in integrating green marketing with traditional marketing variables in the context of a local skincare business, particularly in Belopa, a region rarely examined in prior research. Conclusions: In conclusion, improving product quality, implementing effective green marketing strategies, and optimizing promotional activities can enhance consumer satisfaction and loyalty. Type of Paper: This paper is an empirical research paper.
Co-Authors Junaidi Junaidi Suhardi M. Anwar