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All Journal Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Bima Journal : Business, Management and Accounting Journal
Suhardi M. Anwar
Muhammadiyah University of Palopo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Influence Of Green Marketing, Product Quality, and Promotion On Consumer Satisfaction at Skincare Stores In BELOPA Sulfitra Sulfitra; Suhardi M. Anwar; Junaidi Junaidi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.863-876

Abstract

Purpose: This study aims to examine the effects of green marketing, product quality, and promotion on consumer satisfaction at a skincare store in Belopa, Luwu Regency, South Sulawesi. Methodology: A quantitative research approach was used through a survey method by distributing questionnaires to consumers with a sample size of (n=30), and the data were analyzed using statistical techniques. Results: The results show that all variables have a significant effect on consumer satisfaction, both simultaneously and partially, with product quality as the most dominant factor. Findings: Consumers place high value on product effectiveness and environmental responsibility, which contribute to their satisfaction. Novelty & Originality: The novelty of this study lies in integrating green marketing with traditional marketing variables in the context of a local skincare business, particularly in Belopa, a region rarely examined in prior research. Conclusions: In conclusion, improving product quality, implementing effective green marketing strategies, and optimizing promotional activities can enhance consumer satisfaction and loyalty. Type of Paper: This paper is an empirical research paper.
The Influence of Halal Marketing Strategy, Product Quality, and Price On Skincare Purchase Decisions in Masamba Miranda; Suhardi M. Anwar; Rahmawati
SIMAK Vol. 24 No. 01 (2026): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v24i01.707

Abstract

This study aims to examine the influence of halal marketing strategies, product quality, and price on consumer decisions to purchase halal skincare in Masamba District. This research is motivated by increasing public awareness of the importance of using halal products, especially among young women as the main users of skincare. The study used a quantitative approach with primary data collected through questionnaires from 115 respondents who use halal skincare. Data analysis was conducted using the SmartPLS 3.0 application to test validity, reliability, and relationships between variables. The results showed that halal marketing strategies, product quality, and price had a positive and significant effect on purchasing decisions. The coefficient of determination (R²) value of 0.718 indicates that 71.8% of the variation in purchasing decisions can be explained by these three variables, while the remaining 28.2% is influenced by other variables outside the research construct. These findings indicate that the implementation of Islamic value-based marketing strategies, superior product quality, and competitive prices can increase consumer trust and encourage purchasing decisions for halal skincare. Thus, a combination of halal marketing strategies, improving product quality, and setting appropriate prices are key factors in strengthening the competitiveness of halal skincare products.
Co-Authors Junaidi Junaidi Miranda Rahmawati Sulfitra Sulfitra