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All Journal Jurnal Price : Ekonomi dan Akuntasi Global Digital
Muhammad Habib Auliya
Institut Modern Arsitektur dan Teknologi
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Determinants of Tourist Satisfaction at Lake Toba Destination: Landscape Beauty, Local Atmosphere, and Memorable Experiences Muhammad Habib Auliya; Ruben Situmorang; Micky Tanoto; Kuandi Chandra; Roseline
Jurnal Price : Ekonomi dan Akuntasi Vol. 4 No. 02 (2026): Jurnal Price: Ekonomi dan Akuntansi, may Edition
Publisher : Sean Institute

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Abstract

This study was conducted to examine the factors influencing tourist satisfaction at the Lake Toba Destination, including landscape beauty, local atmosphere, and memorable experiences. A quantitative approach with an associative research design was employed. The study population consisted of tourists visiting the Lake Toba Priority Tourism Destination area. The sample was determined using the accidental sampling technique and the Slovin formula, resulting in 100 respondents. Data were collected through the distribution of Likert-scale questionnaires, while data analysis included classical assumption tests, multiple linear regression analysis, partial tests, simultaneous tests, and the coefficient of determination. The results revealed that landscape beauty and local atmosphere each have a positive and significant effect on tourist satisfaction. Memorable experiences were identified as the most dominant variable contributing to increased tourist satisfaction. Simultaneously, the three variables significantly influenced tourist satisfaction, with an R Square value of 0.604. These findings indicate that tourist satisfaction at Lake Toba is shaped by the integration of natural attractions, the destination’s atmosphere, and meaningful travel experiences. The study highlights the importance of experience-oriented destination management through landscape enhancement, strengthening local cultural identity, improving service quality, and developing tourism activities that create lasting impressions and encourage repeat visits.
DIGITAL FIRST, HUMAN FOCUS : STRATEGI TRANSFORMASI BISNIS DIGITAL DALAM MENGHADAPI DISRUPSI ARTIFICIAL INTELLIGENCE Taufik Yuandika Bahri; Chairini Aisyah; William Tandeas; Muhammad Habib Auliya
GLOBAL DIGITAL Vol 2, No 1 (2026): Jurnal Global Digital, Juni 2026
Publisher : Program Studi Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/gd.v2i1.9226

Abstract

Transformasi bisnis digital telah berkembang dari sekadar adopsi teknologi menuju perubahan strategis yang menyeluruh pada model bisnis, proses operasional, tata kelola, dan kapabilitas organisasi. Di tengah percepatan disrupsi Artificial Intelligence, perusahaan dituntut tidak hanya menerapkan pendekatan digital first, tetapi juga menjaga orientasi human focus agar transformasi yang dilakukan tetap adaptif, etis, inklusif, dan berkelanjutan. Penelitian ini bertujuan untuk menganalisis strategi transformasi bisnis digital yang efektif dalam menghadapi disrupsi AI dengan menempatkan manusia sebagai pusat perubahan organisasi. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi literatur sistematis terhadap artikel ilmiah, laporan institusi, dan publikasi akademik mutakhir yang relevan dengan transformasi digital, AI, inovasi model bisnis, dan kapabilitas organisasi. Hasil kajian menunjukkan bahwa strategi transformasi yang berhasil dibangun melalui lima pilar utama, yaitu kepemimpinan digital, integrasi AI pada proses bisnis, penguatan kapabilitas SDM, tata kelola data dan etika AI, serta inovasi model bisnis berbasis nilai pelanggan. Pendekatan digital first terbukti meningkatkan kecepatan keputusan, efisiensi, dan personalisasi layanan, tetapi tanpa pendekatan human focus dapat menimbulkan resistensi karyawan, bias algoritma, kesenjangan kompetensi, dan degradasi kepercayaan pelanggan. Penelitian ini menegaskan bahwa keberhasilan transformasi digital pada era AI bergantung pada kemampuan organisasi dalam menyeimbangkan orientasi teknologi dengan pemberdayaan manusia. Implikasi penelitian ini memberikan kerangka strategis bagi organisasi dalam merancang transformasi digital yang lebih tangguh, adaptif, dan berdaya saing.
Co-Authors Chairini Aisyah Kuandi Chandra Micky Tanoto Roseline Ruben Situmorang Taufik Yuandika Bahri William Tandeas