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All Journal Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Kartika Windrajanti
Politeknik Negeri Malang
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan dan Praktik Pengelolaan Konten Digital Menggunakan Teknologi Artificial Intelligence (AI) Untuk Meningkatkan Pemasaran Produk UMKM Omah Anjani Ardian Wahyu Setiawan; Ririn Pratiwi Suharto; Kartika Windrajanti; Eri Widiyanto; Arni Utaminingsih; Evy Fajriantina Lova; Siti Rohani
Prosiding Vol 8 No 1 (2026): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v8i1.11756

Abstract

Omah Anjani MSME is a micro business engaged in the production of fabric decorations, bed sheets, and prayer robes, located in Malang. Since its establishment in 2019, this business has had stable production capacity, but its marketing still relies on conventional methods and is not optimal in utilizing digital technology. This community service program aims to improve the MSME team's skills in managing digital marketing based on Artificial Intelligence (AI) technology. The implementation method consists of theoretical and practical training in creating visual content with AI tools, effective copywriting, social media strategies, content data analysis, and collaboration with influencers. This activity is carried out in stages, starting with training in the basics of digital marketing to direct implementation on social media platforms. The expected outcome of this activity is an increase in the understanding and skills of MSME teams in digital marketing management, which will have an impact on increasing brand awareness, expanding market reach, and the competitiveness of MSMEs. In addition, it is also expected that there will be an increase in interaction with the audience through more interesting and relevant content. Through this training, Omah Anjani MSMEs are expected to be able to optimize the use of AI technology to support business growth and strengthen their position in the fabric-based creative industry market.
Analisis Penerapan Standar Operasional Prosedur (SOP)dalam Manajemen Event pada Event Happy Point Freelancer Garuda Food Eka Nabila Putri; Kartika Windrajanti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cv33ha26

Abstract

The implementation of Standard Operating Procedures (SOPs) in event management is necessary to ensure that event activities are carried out in a structured and effective manner. During the registration procces of the happy point freelancer garudafood event organized by Insight Communication, QR codes printed on participant ID cards could not be scanned properly, causing delays in the registration process. This study aims to analyze the implementation of SOPs based on the pre-event, during event, post-event stages and to identify obstacles encountered during each stage. This research employed a qualitative case study approach. Data were collected through observation, interviews, and documentation involving five informants selected through purposive sampling. Data analysis used the Miles and Huberman model. This finding indicate that SOPs were implemented throughout the pre-event, during event, and post-event stages. However, several obstacles were identified, including participant data changes, unreadable QR codes, malfunctioning registration applications, unstable internet connections, and delays in the event rundown. The study concludes that SOP implementation has been carried out throughout all event stages but has not yet been fully optimized. Strengthening participant data validation and registration system testing is recommended to improve event effectiveness.
Analisis Strategi Pemanfaatan Media Sosial Instagram dalam Promosi Event di Squirell Production sebagai Upaya Pengembangan Pariwisata Alternatif Nur Fatimah Auliya Ghalib; Kartika Windrajanti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ddzm0q53

Abstract

This study aims to analyze the Instagram utilization strategies employed by Squirell Production In promoting its events and to examine their role in supporting the development of alternative tourism. This study used a descriptive qualitative approach involving eight informants selected through purposive sampling. Data were collected through observation, interview, and documentation. The findings revealed that Squirell Production’s Instagram promotion strategy was built upon four main aspects: visual identity, storytelling, the use of the Reels feature, and audience interaction. These strategies contributed to building the introducing alternative tourism values such as authenticity, exploration, and community involvement. Based on the findings, it can be concluded that Instagram serves as an effective promotional medium for introducing Squirell Production’s events and communicating alternative tourism values to audiences. Future research is recommended to examine the effectiveness of Instagram promotional strategies using quantitative approaches and a broader range of respondents.
Co-Authors Ardian Wahyu Setiawan Arni Utaminingsih Eka Nabila Putri Eri Widiyanto Evy Fajriantina Lova Nur Fatimah Auliya Ghalib Ririn Pratiwi Suharto Siti Rohani