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All Journal SENTRI: Jurnal Riset Ilmiah Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) Tamasya
Eri Widiyanto
Politeknik Negeri Malang
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pelatihan dan Praktik Pengelolaan Konten Digital Menggunakan Teknologi Artificial Intelligence (AI) Untuk Meningkatkan Pemasaran Produk UMKM Omah Anjani Ardian Wahyu Setiawan; Ririn Pratiwi Suharto; Kartika Windrajanti; Eri Widiyanto; Arni Utaminingsih; Evy Fajriantina Lova; Siti Rohani
Prosiding Vol 8 No 1 (2026): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v8i1.11756

Abstract

Omah Anjani MSME is a micro business engaged in the production of fabric decorations, bed sheets, and prayer robes, located in Malang. Since its establishment in 2019, this business has had stable production capacity, but its marketing still relies on conventional methods and is not optimal in utilizing digital technology. This community service program aims to improve the MSME team's skills in managing digital marketing based on Artificial Intelligence (AI) technology. The implementation method consists of theoretical and practical training in creating visual content with AI tools, effective copywriting, social media strategies, content data analysis, and collaboration with influencers. This activity is carried out in stages, starting with training in the basics of digital marketing to direct implementation on social media platforms. The expected outcome of this activity is an increase in the understanding and skills of MSME teams in digital marketing management, which will have an impact on increasing brand awareness, expanding market reach, and the competitiveness of MSMEs. In addition, it is also expected that there will be an increase in interaction with the audience through more interesting and relevant content. Through this training, Omah Anjani MSMEs are expected to be able to optimize the use of AI technology to support business growth and strengthen their position in the fabric-based creative industry market.
Pengembangan Standar Operasional Prosedur (SOP) Pengelolaan Daya Tarik Wisata Sumber Umbulan Kabupaten Malang sebagai Panduan Operasional bagi Pengelola Ahmad Ananta Ahfadhillah; Eri Widiyanto
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1235

Abstract

The management of water-based natural tourism attractions relies heavily on visitor safety and environmental sustainability. Based on field observations, daily management at Sumber Umbulan Tourism Attraction (DTW) in Malang Regency has not yet provided optimal services, as indicated by the accumulation of plastic waste during peak visitation periods and safety risks due to manual water-area monitoring without a structured rescue procedure. This conventional condition, without written internal regulations, creates operational gaps that reduce visitor comfort and increase legal risks for managers. This study aims to analyze the actual conditions and develop a practical draft of Standard Operating Procedures (SOPs) for cleanliness and safety management at Sumber Umbulan Tourism Attraction. The study employed a qualitative descriptive method with purposive sampling, involving the main managers, field officers, and visitors as informants. Data were collected through direct observation, documentation, and semi-structured interviews, and analyzed through data reduction, data presentation, and conclusion drawing. The results produced drafts of the Cleanliness SOP and the Safety and Emergency Response Preparedness SOP in accordance with Minister of Tourism Regulation No. 6 of 2025, covering daily cleaning, waste transportation, visitor education, staff visual identification, monitoring of high-risk areas, first aid, and rapid referral to Karangploso Community Health Center. The SOP drafts serve as important instruments for improving professionalism, service consistency, legal protection, and visitor safety. Managers are advised to promptly establish the SOP drafts as official internal regulations.
Budaya Cethe dalam Masyarakat Tulungagung Sebagai Media Promosi Pariwisata Kabupaten Tulungagung Eri Widiyanto; Arta Ridiatno; Mochammad Tri Herwanto
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.4911

Abstract

The cethe culture is a distinctive coffee-drinking tradition originating from Tulungagung Regency in East Java, involving the practice of enjoying coffee while decorating the surface of a cigarette with coffee grounds (cethe) using simple tools such as bamboo sticks or toothpicks. Although it appears modest, this tradition carries strong social and cultural values as it serves as a medium for interaction, communication, and togetherness within the community. Unfortunately, it remains relatively unknown outside the region, despite its significant potential as a unique and authentic cultural tourism attraction. Based on this context, it is important to examine the influence of the cethe tradition on the social life of the Tulungagung community as well as its potential as a medium for regional tourism promotion. The cethe culture symbolizes the cultural identity of Tulungagung, reflecting creativity, solidarity, and a sense of belonging to local heritage. The practice of nyethe is not merely a routine of drinking coffee and smoking, but also an artistic expression and a reflection of the community’s lifestyle. With creative promotion and support from local authorities, the cethe tradition has the potential to become a distinctive tourism icon of Tulungagung, attracting both domestic and international visitors and thereby contributing to sustainable regional income and community welfare.
Co-Authors Ahmad Ananta Ahfadhillah Ardian Wahyu Setiawan Arni Utaminingsih Arta Ridiatno Evy Fajriantina Lova Kartika Windrajanti Mochammad Tri Herwanto Ririn Pratiwi Suharto Siti Rohani