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All Journal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah LINGUISTS : JOURNAL OF LINGUISTICS AND LANGUAGE TEACHING
Agnes Yolanda
Sekolah Tinggi Ilmu Ekonomi Syariah Nahdlatul Ulama Bengkulu
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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DEVELOPMENT OF AN ENGLISH-SPEAKING MODULE FOR ISLAMIC BANKING STUDIES BASED ON THE PRESENT, PRACTICE, AND PRODUCTION (PPP) APPROACH Yuda Septian Kurniawan; Agnes Yolanda; Ade Riska Nur Astari; Mahmood Rahimi
Linguists : Journal of Linguistics and Language Teaching Vol 12, No 1 (2026): July
Publisher : Universitas Islam Negeri (UIN) Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ling.v12i1.10988

Abstract

This research aims to develop and test an English-speaking module for an Islamic Banking course using the Present, Practice, and Production (PPP) approach, an instructional sequence within Communicative Language Teaching. A preliminary study at three Islamic higher education institutions in Bengkulu Province found that lecturers and fifth-semester Islamic banking students lacked contextual, speaking-oriented English for Specific Purposes (ESP) teaching materials. The study employed a Research and Development design following the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation) and used a mixed-methods approach; data from interviews, observations, and focus group discussions informed the need analysis and evaluation. In contrast, quantitative data from an expert-validation rubric and a student-response questionnaire established the module’s feasibility. The needs analysis revealed a dire need for transactional, banking-relevant speaking materials. The resulting module organizes banking and financial institution topics into PPP-based learning sequences across five units. Expert validation showed that the module was highly feasible (mean score = 87.75%). During the try-out, students responded positively across all five aspects—appeal, difficulty level, activity steps, technical vocabulary support, and practicality (mean = 87.8% positive). A supplementary classroom assessment further indicated that students’ mean speaking scores increased from 74 before to 88 after using the module. The findings suggest that a PPP-based ESP module can scaffold the technical vocabulary and transactional speaking skills required by Islamic banking graduates entering the workforce, and can serve as a model for ESP material development in other professional domains.
Strategi Promosi Berbasis Muslim Friendly Hospitality dalam Meningkatkan Minat Berkunjung Wisatawan pada Kata Oma Hotel Kota Bengkulu Perspektif Ekonomi Syariah Ahmad Zaki; Agnes Yolanda
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 9, No 2 (2024): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v9i2.12515

Abstract

The hospitality industry faces intensifying competition, necessitating promotional strategies that attract tourists while building trust. One such approach is "Muslim-Friendly Hospitality" promotion—a strategy highlighting facilities and services that cater to the needs of Muslim tourists while maintaining inclusive service for non-Muslim guests. This study aims to analyze the Muslim-Friendly Hospitality promotional strategy at Kata Oma Hotel, Bengkulu City, regarding its impact on tourist interest, and to examine it from a Sharia economic perspective. A qualitative descriptive method involving field research was employed. Data were gathered through observation, interviews, and documentation involving six informants: a manager, marketing staff, security personnel, and three hotel guests. Data analysis involved reduction, presentation, and conclusion drawing. The results indicate that promotional strategies were executed via social media, Online Travel Agents (OTAs), influencer collaborations, and direct outreach to government agencies and private companies. These strategies were reinforced by the implementation of Muslim-Friendly Hospitality practices, such as providing halal food, prayer rooms (mushala), prayer equipment, copies of the Quran, Qibla direction indicators, wudu-friendly sanitation facilities, and friendly, professional service. These strategies contributed to increased visitor interest, trust, brand image, and hotel competitiveness. From a Sharia economic perspective, the promotional strategy aligns with the principles of (shiddiq), (amanah), (tabligh), (fathanah), and (al-'adl), and is free from elements of (gharar) and (tadlis).
Co-Authors Ade Riska Nur Astari Ahmad Zaki Mahmood Rahimi Yuda Septian Kurniawan